How LinkedIn Can Complement Your Creative Strategy

LinkedIn is a powerful tool to build connections, seek jobs, and establish your brand. This professional platform is extremely useful when used to its fullest potential. However, many people get lost in the webs of this multi-functional app. Our Frances Roy team is here to explain everything you need to know to use LinkedIn most […]

How to Unlock Your Destination’s DNA

Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destination. With all the vacation destinations in the world, it can be overwhelming to find your own competitive edge. However, finding those unique qualities, or destination DNA, […]

Why Social Media is Your Strongest Storyteller

Why social media is your strongest storyteller:     Social media, at its core, is all about stories. When social media surfaced, it was originally adopted by adolescent classmates in order to catch up with each other’s lives. Now, platforms are a powerful tool for brands to showcase their unique personalities and missions every day. […]

8 Ways to Utilize Snapchat to Promote Your Brand

If your target  demographic falls between ages 18-34, we strongly recommend adding Snapchat to your marketing mix. Snapchat brings a level of authenticity to your brand that other social media outlets simply aren’t able to. Snapchat stories are an essential tool in building a community within your customer base and increasing your audience  through exciting […]

Conquer the New Facebook Algorithm Changes

Facebook is notorious for changing up its algorithms just as digital marketers adapt and adjust! Here’s what you need to know to keep your presence strong and engaging. Posts are becoming more friends oriented, which means less ads and clickbait. Facebook seeks to eliminate the passive usage of ads, as the company  believes ads invoke […]

National Travel and Tourism Week

Happy National Travel & Tourism Week! What is National Travel and Tourism Week? National Travel and Tourism Week (NTTW), now in its 34th year, is the annual salute to travel in America. During the first full week in May, communities nationwide unite to showcase the impact of travel to policymakers, business leaders and local media […]

Choctawhatchee Bay Estuary Program

At Okaloosa County, we have been pursuing a grant to launch an Estuary Program for Choctawhatchee Bay, a monumental undertaking that would help protect water quality for generations to come. We needed a logo and infographic that would convey the importance of this program to elected officials, environmental staffers, and the general public. Shantelle has […]