Author Posts

R.W.L (Read, Watch, Listen)

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. […]

Why Startup Culture Leads to the Best Work Environment

Startups allow for creativity, flexibility, and collaboration in a way that other companies cannot. They are a breeding ground for innovation and new ideas. Although startups can’t offer the perks of corporate jobs, startup culture alone is a plus. Below we’ve outline why startup culture fosters the best work environments.   Collaboration – Startup culture thrives […]

Frances Roy’s Favorite Podcasts

Podcasts make commutes faster, workouts more bearable, and downtime down-right fun. For those immersed in the world of podcasts, one could say listening becomes an obsession. There are infinite podcasts that exist and finding your favorite takes some trial and error, but is definitely worth it. Here are some of our recommendations to help engulf […]

How Blogs Amplify Your Brand’s Message

Blogs seem to be evolving into an essential tool for any business’ website. Jumping on this trend might seem intimidating. However, with tools such as WordPress, Squarespace, Weebly, and more, anyone can create an easy-to-manage blogging platform, even if they don’t have advanced graphic skills. Blogs are an important investment to make, as 60 percent […]

Frances Roy’s Must-See Workplace TV Shows

TV shows are today’s universal way of storytelling. They serve as more than escapism —  they make us laugh, cry, and teach us life lessons. In the workplace, our favorite shows  can help foster a healthy work environment and increase productivity. Here at Frances Roy, we believe entertainment serves a healthy place in the work […]

How LinkedIn Can Complement Your Creative Strategy

LinkedIn is a powerful tool to build connections, seek jobs, and establish your brand. This professional platform is extremely useful when used to its fullest potential. However, many people get lost in the webs of this multi-functional app. Our Frances Roy team is here to explain everything you need to know to use LinkedIn most […]

How to Unlock Your Destination’s DNA

Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destination. With all the vacation destinations in the world, it can be overwhelming to find your own competitive edge. However, finding those unique qualities, or destination DNA, […]

Why Social Media is Your Strongest Storyteller

Why social media is your strongest storyteller:     Social media, at its core, is all about stories. When social media surfaced, it was originally adopted by adolescent classmates in order to catch up with each other’s lives. Now, platforms are a powerful tool for brands to showcase their unique personalities and missions every day. […]

8 Ways to Utilize Snapchat to Promote Your Brand

If your target  demographic falls between ages 18-34, we strongly recommend adding Snapchat to your marketing mix. Snapchat brings a level of authenticity to your brand that other social media outlets simply aren’t able to. Snapchat stories are an essential tool in building a community within your customer base and increasing your audience  through exciting […]