Author Posts

Public Relations is Boss

Now more than ever, it’s essential that brands constantly communicate with customers and other stakeholders. Brands are updating their followers on a minute-to-minute basis through the advent and adoption of social media. PR pros are always working in the background of product launches and events to ensure their client gets share of voice in the [...]

Mindfulness Matters

We’ve recently been inspired by an event one of our wonderful clients hosted – Adventures in Mindfulness at Oglebay Resort. Cory Muscara, a mindfulness expert, headlined the retreat, which aimed to “make happiness easier for more people by blending eastern wisdom with western science in a way that is comprehensible, usable and penetrating.” We love […]

If You Market, Will They Come?

It’s a dilemma faced by small and large businesses alike: which marketing strategies should we implement to best reach our customers? We are using marketing as a blanket term for any tactic that will get your products or services in front of your target audiences, including (but not limited to): public relations, advertising, digital marketing, […]

What the Font?

Have you ever ~mindlessly~ scrolled through your social feeds and stumbled across something so shocking, so unbelievable, that it’s memorable in the worst way? We’re not referring to the political post your uncle twice removed decided to share (and didn’t Snopes first). We’re talking fonts — fonts used by real brands showcasing real products and services. But what […]

Engaging Your Stakeholders and Why It’s Important to Have a Soundboard

A stakeholder is a person, group, or organization that has interest or concern in a business. This includes anyone whose actions determine the outcome of business decisions such as investors, business partners, employees, the government, community members, and more. Being able to collaborate and use your stakeholders as a soundboard is essential to any project […]