Posts By: Frances Roy Agency

Diverse marketing stategy

Why Your Business Needs a Diverse Marketing Strategy

by Frances Roy Agency • September 17, 2019

When building out a marketing plan, we suggest using multiple channels to communicate with your audience. While one platform may be more effective than another, it’s imperative that your business uses multiple means of communication. Here are a few reasons why it’s beneficial to diversify your marketing strategy. You create multiple points of connection.  According […]

search engine optimization

How to Optimize Your Website for Search Engines

by Frances Roy Agency • September 10, 2019

We know that the phrase “search engine optimization” can sound intimidating, but we’re breaking down how you can easily optimize your organization’s website in a few simple steps. In today’s digital age, it’s crucial for an organization’s website to work quickly and properly, give the user appropriate and relevant information and give valuable content that […]

Welcome to Our Podcast

by Frances Roy Agency • September 6, 2019

Have we met? Let us start with…Hello.

Free Marketing Tools to Help Your Business

by Frances Roy Agency • September 5, 2019

As a small business, we are always striving to do more with less. We are sharing free marketing tools that we use to optimize our results without increasing our spending. HARO HARO stands for “help a reporter out” and is designed for organizations (big and small) to gain media coverage. HARO sends out a daily […]

Our Team’s Favorite TED Talks

by Frances Roy Agency • August 28, 2019

TED Conferences exist to dispense ideas worth spreading. Built on the concept of sharing information from experts on education, business, science, technology and more, TED Talks are designed to resonate with people from all backgrounds who seek a deeper understanding of the world. Our team often turns to these short videos when we are in […]

Why Your Brand Needs to Use Instagram Stories

by Frances Roy Agency • August 26, 2019

Known for being the fastest growing social network, Instagram is the go-to digital platform for all things visual. The newest, beloved feature on this social media site is Instagram Stories. On a platform with more than 400 million active users, Instagram Stories have caught the eyes of many brands, enough for them to invest their […]

How to Create Brand Loyalty

by Frances Roy Agency • August 16, 2019

Do you return to certain businesses week after week, month after month, year after year? If you buy similar products from a competitor of theirs, do you almost feel guilty about it? Kudos to that company, because they have figured out how to create brand loyalty among their customers! If you are wondering how you […]

Don’t You Forget About Us, Frances Roy

by Frances Roy Agency • August 12, 2019

Dear Frances Roy, None of us were prepared for what this summer would entail. Of course, we knew it would be a lot of hard work. We knew this internship would change us for the better and prepare us for our future, yet it didn’t fully cross our minds how hard it would be to […]

R.W.L. (Read, Watch, Listen)

by Frances Roy Agency • August 1, 2019

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. […]

How to Enhance Your Brand’s Visual Storytelling

by Frances Roy Agency • July 28, 2019

Facebook posts with visuals receive more than double the engagement than posts without an image.1 Emails with video clips included spike click rates up to 300 percent!2 Just simply using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.3 It’s no secret that consumers resonate with […]