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Making the Most of Google Analytics

by Frances Roy Agency • August 4, 2020

Google Analytics. Those two little words can make us either very excited or very afraid, depending on our experience with the data. Whatever your feelings towards analytics are, everyone can agree that tracking data is incredibly important. In the rapidly changing and technologically-advanced world we find ourselves in today, making the most of that information […]


Navigating Life Transitions and Challenges

by Frances Roy Agency • August 3, 2020

Cliff Notes Shantelle addresses the many changes that we are all experiencing at the moment with the global pandemic, human rights movements, and so much more. On top of that, we are all dealing with issues personally as well. If this makes you feel out of control, you aren’t alone. Shantelle shares her sentiment on […]


Finding A Mentor

Finding a Mentor

by Frances Roy Agency • July 27, 2020

Have you heard of the (dreaded) DTR? Even if you aren’t familiar with that term, most people are aware of the type of conversation in which two people sit down and “define the relationship.” Those awkward questions of “What are we?” “Where are we going?” “Is this official?” can also sneak their way into professional […]


Mentoring with Shawn Tomasello

by Frances Roy Agency • July 27, 2020

Meet the Guest Shantelle’s mentor Shawn Tomasello joins us on the Hello Frances podcast this week to discuss the importance of finding a mentor. Shawn has 37 years of experience in the life sciences sector and serves on multiple public boards in the biotechnology and pharmaceutical industries. Shantelle has considered Shawn her mentor for the […]


Work Smarter. Work Harder.

by Frances Roy Agency • July 20, 2020

Cliff Notes We’ve heard the phrase “work smarter, not harder” our entire lives, but how great would our results be if we worked smarter AND harder? At Frances Roy, we believe hard work is the best work (it’s one of our core values). In this episode, Shantelle shares how she is personally managing her energy […]


Repurposing Content

by Frances Roy Agency • July 15, 2020

Do you ever have a day where content creation just doesn’t happen? As professional content creators, this predicament is bound to happen from time to time. Some days it’s no big deal, but after a while, something needs to be done. At FRA, we feel strongly about repurposing content. Rather than creating stand-alone social media […]


Landing an Internship with Meredith Freeman

by Kelsey Doar • July 13, 2020

Meet the Guest  Frances Roy summer intern Meredith Freeman joins Shantelle on this week’s episode of the Hello Frances Podcast to discuss her experience in finding and landing an internship in her field of study. Meredith is a Niceville native and is currently a student at Florida State University pursuing a degree in public relations. […]


Rest + Simplicity in the Workplace

by Frances Roy Agency • July 9, 2020

We’ve all heard stories about that person who radically simplified their life. The person who moved to a mountaintop cabin in the middle of nowhere. The one who only has three pieces of furniture. Some adopt a simple life for spiritual reasons, practical reasons, or no particular reason at all. And once upon a time, […]


Utilizing the PESO Model

by Frances Roy Agency • July 7, 2020

At Frances Roy, “thought diversity” is a priority. We are far more concerned with innovating our processes than honing in on a step-by-step procedure. Agility is everything. One of those processes involves attention to the PESO model of marketing.  The PESO model is valuable to everyone involved in business communication – from freelancers and influencers […]


Embracing Creative Enlightenment

by Frances Roy Agency • July 6, 2020

Cliff Notes As promised, Shantelle is continuing our conversation from last week to expand upon two points she made in our “4 Lessons in 4 Years” podcast –  seek inspiration, don’t copy, and prepare for an evolution. She explains why scrolling on Instagram and scouring Pinterest is not actually helping your creative process. She encourages listeners […]