Blog Cards

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Mental Perseverance with Ultramarathon Runner, Rich Torley

by Frances Roy Agency • March 29, 2021

Meet the Guest  Ultramarathon runner Rich Torley joins Shantelle on the Hello Frances Podcast this week to share his experience preparing for and running the Marathon des Sables. This race, coined the toughest footrace on earth, is based in Morocco, and is a six-day trek of approximately 150 miles (roughly a marathon per day). Rich […]


Steve Pacheco, American Advertising Federation CEO

by Frances Roy Agency • March 22, 2021

Meet the Guest  The American Advertising Federation CEO Steve Pacheco joins us this week on the Hello Frances Podcast. Steve shares about his background and how he found himself as the leader of the nation’s oldest advertising trade association. With experience ranging from a small, local ad agency to nationally recognized brands, Steve has had […]


Finding Inspiration as a Designer

by Frances Roy Agency • March 15, 2021

Cliff Notes  Frances Roy Agency Art Director Janae Erickson guest hosts the Hello Frances Podcast this week, where she shares how she draws inspiration as a designer. With more than 40 clients, Janae makes a conscious effort to search for creativity for every project. Listen to the full episode to learn where she finds inspiration. […]


R.W.L. (Read, Watch, Listen)

by Frances Roy Agency • March 9, 2021

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. […]


It’s 10:59 p.m. and I’m Burnt Out!

by Frances Roy Agency • March 8, 2021

Cliff Notes  Shantelle is solo on the microphone this week, as she pulls the curtains back and shows the not-so-glamorous side of running a business. She’s currently going through a stage of feeling burnt out and shares her experience of pushing through these moments as a business owner even when she’s exhausted and overwhelmed. The […]


Navigating Media with FRA

by Frances Roy Agency • March 1, 2021

Meet the Guests  Frances Roy Agency Content Director Hillaree Durso and Marketing Manager Kelsey Doar joined Shantelle on microphone this week along with former FRA Intern Alicia Perez and former FRA Public Relations Strategist Erin Rosetti to discuss our final core service, Media. Within the realm of media, we complete media relations, press release writing […]


Everything Digital with FRA

by Frances Roy Agency • February 22, 2021

Meet the Guests  FRA Content Director Hillaree Durso, Marketing Manager Kelsey Doar, and Art Assistant Kayla Koger join Shantelle to talk about all things digital media. As one of our four core services, all of the work we complete for our clients includes some sort of a digital component.  Cliff Notes  The digital space encompasses […]


Deliberate Design with FRA

by Frances Roy Agency • February 15, 2021

Meet the Guests  Two members of our art department join Shantelle on the Hello Frances Podcast to discuss the deliberate design. Our art director Janae Erickson and brand designer Rinn Garlanger share how they first became affiliated with the agency and their expertise in the design industry.  Cliff Notes  Last week we discussed the importance […]


Start with Strategy, Part 1 of Frances Roy Service Series

by Frances Roy Agency • February 8, 2021

Cliff Notes Shantelle kicks off our four-part series featuring Frances Roy Agency’s core services with a conversation about the importance of strategy. Strategy is the foundation of FRA and the work we complete for our clients. We strongly believe this foundation provides the structure for businesses to stand the test of time. Brand strategy takes […]


Trust and Transparency – Keys to Brand Loyalty

by Frances Roy Agency • February 2, 2021

What makes you feel at home with a brand, or with a person for that matter? What inspires your loyalty, sparks your passion, or motivates your purchasing patterns? There are a thousand different ways to answer these questions, but I would argue for trust and transparency as the key pieces of the puzzle. This week […]