The owners at Grand Fitness knew there is no value in owning the area’s most high-end fitness facility if no one knows it exists. Grand Fitness hired Frances Roy to communicate to prospective members through strong design and strategic content. We created marketing campaigns, content strategies, website design, and video and photoshoots, increasing members through various economic climates and competitive sets.
In regards to fitness culture, the next big thing happens everyday. Consistent messaging and continuous evaluation in response to changes in technology, culture, and landscape are critical.