Santa Rosa County

Sustainable Tourism is at the heart of the original vision for Frances Roy. From the beginning, we set our sights on a handful of local, destination marketing organizations with a long-term sustainability plan. Quickly, we narrowed our focus on Santa Rosa County, Florida. Not only did the destination offer a unique combination of beautiful beaches and unique wilderness experiences but the team collaboration solidified a perfect partnership with the Santa Rosa County Tourism Development Office. Along with the design and digital services, Frances Roy plans and implements boots-on-the-ground photoshoots, familiarization tours, and individual media visits.


Sustainable tourism is the concept of visiting somewhere as a tourist and trying to make a positive impact on the environment, society, and economy. Positive impact – yeah, we love that!


  • Woman relaxing on beach on the gulf of the Mexico in wooden chair
  • Couple relaxing on beach at the gulf of Mexico in wooden chairs
  • Couple holding hands walking along the gulf of Mexico at sunset
  • Couple standing on the beach along the gulf of Mexico at sunset
  • Wife piggy backing on husband walking along the gulf of Mexico at sunset
  • Wife piggy backing on husband walking along the gulf of Mexico at sunset
  • Couple holding hands walking along the gulf of Mexico at sunset
Santa Rosa County Tourism – Couples Weekend Shoot
  • Kids running down to the beach in the gulf of Mexico
  • Couple holding hands walking down to beach in the gulf of Mexico
  • Parents relax on wooden chairs while children play in sand on the beach in the gulf of Mexico
  • Mother and daughter sun bathing on the beach in the gulf of Mexico
  • Family relaxing and building sand castles on beach in the gulf of Mexico
  • Kids eating popsicles on the beach in the gulf of Mexico
  • Kids running and playing on the beach in the gulf of Mexico
  • Woman lounging with man in chair on the beach in the gulf of Mexico
  • Girl splashing in the waves on the gulf of Mexico
Santa Rosa County Tourism – Family Beach Day Shoot



Santa Rosa County Tourism, Coasters, Navarre FL, Frances Roy Agency

  • Woman at the beach sitting in a Volkswagen Thing Acapulo
  • Woman at the beach sitting in a vintage Volkswagen Thing Acapulo
  • Woman at the beach sitting in a Volkswagen Thing Acapulo
  • Woman at the beach sitting in a Volkswagen Thing Acapulo
  • Woman at the beach sitting in a Volkswagen Thing Acapulo
  • Woman at the beach getting out of a Volkswagen Thing Acapulo
  • Woman leans against Volkswagen Thing Acapulco at the beach
  • Woman at the beach with vintage camera leans against Volkswagen Thing Acapulco
Santa Rosa County Tourism – Retro Shoot
  • Couple canoeing the Black Water River in Florida
  • Couple canoeing the Black Water River in Florida
  • Couple canoeing the Black Water River in Florida
  • Couple relaxing on beach on Black Water River with canoe
  • Couple relaxing on beach on Black Water River with canoe
  • Couple canoeing the Black Water River in Florida
  • Couple holding hands and canoeing the Black Water River in Florida
Santa Rosa County Tourism – Black Water Shoot