Santa Rosa County

Sustainable Tourism is at the heart of the original vision for Frances Roy. From the beginning, we set our sights on a handful of local, destination marketing organizations with a long-term sustainability plan. Quickly, we narrowed our focus on Santa Rosa County, Florida. Not only did the destination offer a unique combination of beautiful beaches and unique wilderness experiences but the team collaboration solidified a perfect partnership with the Santa Rosa County Tourism Development Office. Along with the design and digital services, Frances Roy plans and implements boots-on-the-ground photoshoots, familiarization tours, and individual media visits.


Sustainable tourism is the concept of visiting somewhere as a tourist and trying to make a positive impact on the environment, society, and economy. Positive impact – yeah, we love that!


  • Woman relaxing on beach on the gulf of the Mexico in wooden chair
  • Couple relaxing on beach at the gulf of Mexico in wooden chairs
  • Couple holding hands walking along the gulf of Mexico at sunset
  • Couple standing on the beach along the gulf of Mexico at sunset
  • Wife piggy backing on husband walking along the gulf of Mexico at sunset
  • Wife piggy backing on husband walking along the gulf of Mexico at sunset
  • Couple holding hands walking along the gulf of Mexico at sunset
Santa Rosa County Tourism – Couples Weekend Shoot
  • Kids running down to the beach in the gulf of Mexico
  • Couple holding hands walking down to beach in the gulf of Mexico
  • Parents relax on wooden chairs while children play in sand on the beach in the gulf of Mexico
  • Mother and daughter sun bathing on the beach in the gulf of Mexico
  • Family relaxing and building sand castles on beach in the gulf of Mexico
  • Kids eating popsicles on the beach in the gulf of Mexico
  • Kids running and playing on the beach in the gulf of Mexico
  • Woman lounging with man in chair on the beach in the gulf of Mexico
  • Girl splashing in the waves on the gulf of Mexico
Santa Rosa County Tourism – Family Beach Day Shoot




Navarre Beach Tourism Development Advertising, Florida's Most Relaxing Place

Navarre Beach Florida Enamel Retro Mug

Santa Rosa County Tourism, Coasters, Navarre FL, Frances Roy Agency

Navarre Beach Florida Tourism Impact Report Brochure

  • Woman at the beach sitting in a Volkswagen Thing Acapulo
  • Woman at the beach sitting in a vintage Volkswagen Thing Acapulo
  • Woman at the beach sitting in a Volkswagen Thing Acapulo
  • Woman at the beach sitting in a Volkswagen Thing Acapulo
  • Woman at the beach sitting in a Volkswagen Thing Acapulo
  • Woman at the beach getting out of a Volkswagen Thing Acapulo
  • Woman leans against Volkswagen Thing Acapulco at the beach
  • Woman at the beach with vintage camera leans against Volkswagen Thing Acapulco
Santa Rosa County Tourism – Retro Shoot
  • Couple canoeing the Black Water River in Florida
  • Couple canoeing the Black Water River in Florida
  • Couple canoeing the Black Water River in Florida
  • Couple relaxing on beach on Black Water River with canoe
  • Couple relaxing on beach on Black Water River with canoe
  • Couple canoeing the Black Water River in Florida
  • Couple holding hands and canoeing the Black Water River in Florida
Santa Rosa County Tourism – Black Water Shoot