Brand a Brew Club

Our first meeting with the individuals starting Niceville Home Brew Club (NHBC), they invited us to meet over a craft beer at a local brewery. We listened, we drank, we laughed, and we learned. What were their goals? What stories did they want to tell? Who was their dream member?


We listened, we drank, we laughed, and we learned. What were their goals? What stories did they want to tell? Who was their dream member?


The result of our discovery and subsequent design was a feel-good, energized brand identity, an engaged social community and a proud new presence for all of NHBC’s future craft beer endeavors.