Rock Out Climbing Gym

Ken and Sam Sheyka’s vision to bring the first indoor rock climbing facility to the Emerald Coast meant building a mountain on the beach – a challenge not meant for many. When it came to marketing this vision, the strategy began with a plan to attract Destin’s first climbing community. Through strategy and design, Frances Roy is tasked with building brand awareness, increasing memberships, bolstering events, and creating fresh concepts.


From our first meeting, the plan for Rock Out Climbing Gym was to go BOULD and we never looked back.



indoor rock climbing gym social media graphics

  • Man on climbing wall at indoor rock climbing gym
  • Weights and climbing wall at indoor rock climbing gym
  • Climbing wall at indoor rock climbing gym
  • Grand opening of indoor rock climbing gym
  • Woman on climbing wall at indoor rock climbing gym
  • Woman on climbing wall at indoor rock climbing gym
  • Woman reaching the top of climbing wall at indoor rock climbing gym
  • Man on climbing wall at indoor rock climbing gym
  • Man on climbing wall at indoor rock climbing gym
  • Rough hands chalked grabbing onto rock climbing wall
  • Man on climbing wall at indoor rock climbing gym
  • Rough hands chalked for rock climbing
Rock Out Climbing Gym – Opening Weekend