Saltwater Vacations
(formerly Dale E. Petersons Vacations)

Mr. Dale E. Peterson hired Frances Roy to bring the marketing efforts of his vacation rental and property management company to the next level. After 30 years of impressive growth, he sold his company and our work began as we transitioned Dale E. Peterson Vacations to Saltwater Vacations, under new ownership. As Agency of Record, Frances Roy ushered in a new brand strategy with a strong, destination-relevant design attracting new visitors while reassuring tried-and-true yearly visitors. In a highly-competitive market, we utilized every marketing touchpoint available to increase revenue during challenging times.


We should not call ourselves brand strategists without taking the time to uncover our client’s highest value.


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