When a business is an industry leader and a key player in the current market, marketing and advertising may not seem like a critical, strategy competent. The most brilliant clients recognize that “when things are good” is the precise moment when brand strategies must be evaluated and crucial plans for the future put in place
Our first priority was to understand SimpleHR, their industry, and their people. We needed to do more than ask questions; we needed to understand SimpleHR’s mission, visions, values, target personas, and corporate culture. From there, we understand their competitive advantage.
Rooted in research, Frances Roy communicates with audiences in targeted user personas strengthening SimpleHR’s current position as a Human Resources powerhouse while preparing the dynamic team for the future.