Shantelle P. Dedicke, CMP

Frances Roy Agency Founder | Chief Creative Officer Brand & Business Strategist | Hello Frances Podcast Host | Marketing Educator 

Shantelle Dedicke founded Frances Roy Agency in 2016 after a successful career in hospitality management and destination marketing. She is known for uncovering the authenticity of a brand while utilizing points of differentiation to gain a competitive advantage. Shantelle graduated with honors from Arizona State University with a Master of Advanced Studies in Sustainable Tourism. Her work and experience show a wide range of business solutions and marketing knowledge spanning multiple industries. Shantelle is guided by the principles instilled in her by grandparents, Roy and Frances Warner, and she prioritizes "Family First" both at home and in the work culture found at the Frances Roy Agency.

PERSONALITY INDICATORS

Type 8w9 | ENFJ | RAVENCLAW

CERTIFICATIONS

Certified Meeting Professional (CMP) since January 2012

BOARD SERVICE

Mattie Kelly Arts Foundation 

Greater Fort Walton Beach Chamber of Commerce Board of Directors 

Youth Village

Emerald Coast Wildlife Refuge

Choctawhatchee Basin Alliance Marketing Committee

HONORS 

Florida Public Relations Association, For Profit Communicator of the Year 

Professional Convention Management Service, Outstanding Service, Award of Dedication

VISIT FLORIDA, Silver Flagler Award, EmeraldCoasting.com

QUOTE

“The difference between a pebble and a mountain lies in who you ask to move it.” - Marcus Buckingham 

 

Hillaree Durso

Senior Director of Content and Marketing

Hillaree Durso’s journey at the Frances Roy Agency began in 2017 when she was hired as the agency's first employee. Her first role was PR and Social Media Marketing Manager. In May 2018, her responsibilities evolved and led to a promotion as Content Director. Through the years, Hillaree has been part of strategic planning and implementation for all clients, award-winning photo and video shoots, successful public relations and social media campaigns, community leadership involvement, and continues to push the boundaries of content in our local area. 

Hillaree believes in Frances Roy’s core values and shares similar values in her personal life. Forever an optimist, curious creative, and team player, Hillaree finds that with a positive mindset, a collaborative team and a strong cup of coffee you can conquer anything.

Hillaree graduated from the University of West Florida with a Bachelor’s degree in Communication, specializing in Public Relations with a minor in Marketing Applications. 

Board Service
VP of Image Awards, NWF Chapter Florida Public Relations Association
Dog-Harmony Inc

 

Quote:
"Life changes for the better when we realize we don't have to know everything and we don't have to pretend that we do." - Simon Sinek

 

Personality Indicators
Type 6 wing 7 | ESFJ | Aries | Hufflepuff

 

Bucket List Destinations
Northern Italy | Maldives | Greece

 

Likes
Wine | Cooking | Traveling

Janae Erickson

Art Director

Janae Erickson is a Graphic Designer and Illustrator based in Niceville, FL with over 10 years of experience. She establishes design styles to reflect each client’s branding story. She has created award-winning comprehensive brand identities for J. Leon Gallery and Mattie Kelly Arts Foundation. In addition to building brand identities, Janae creates ad campaigns, social media graphics, animations, websites, magazines and illustrations in various styles to fit the client’s needs. She enjoys problem solving to help clients accomplish their goals from a visual perspective.

Before working at Frances Roy Agency, Janae spent 6 years at Marc-Michaels Interior Design as a Graphic Artist. She provided visual renderings of room interiors and floor plans as well as creating web content and magazine ads. She graduated from the University of Central Florida with a Bachelor of Fine Arts.

Janae enjoys spending time with her husband and two boys as well as illustrating for her personal art shop. 

ENNEAGRAM

Type 9

CAN QUICKLY DRAW

Dinosaurs

NEW ACTIVITY SINCE PANDEMIC

A Ton of Turkey Creek Walks

FAVORITE ICE CREAM

Biscoff 

QUOTE

Happiness is a state of mind. It's just according to the way you look at things.” - Walt Disney

Kelsey Doar

Marketing Manager

Currently residing in Japan with her family, Kelsey is our team’s Marketing Manager. 

A die-hard LSU Tiger, Kelsey graduated from Louisiana State University where she received a bachelor’s degree in mass communication. She later went on to receive her master’s in business administration from Louisiana State University Shreveport. With her educational background and her desire for a fast-paced profession, Kelsey pursued a career in digital marketing where she has served clients from nonprofits to regional destinations to local small businesses and more. 

While Kelsey specializes in marketing, her contributions to the team include content creation, social media management, email marketing, business development, and more. 

In her spare time, you’ll find Kelsey traveling throughout Japan, checking out new restaurants, preparing for the arrival of her baby girl, or reading a good book! 

PERSONALITY INDICATORS

Enneagram 7 

CHILDHOOD DREAM OCCUPATION

 Marine Biologist

LIKES

Summertime, Chocolate, Traveling  

DISLIKES

Tomatoes, Driving

HIDDEN TALENT

Hula Hooping! 

FAVORITE BOOK

The Nightingale 

FAVORITE TV SHOW

 Friends 

MOST RECENT PASSPORT STAMP

Japan 

BUCKET LIST DESTINATIONS

Maldives, Dublin for St. Patrick’s Day, Italy 

FAVORITE FOOD

Pasta 

FAVORITE FLOWER

Tulip  

Jodie Warner

Research Coordinator

Jodie Warner is from a small town in East Tennessee, but currently resides right outside of Nashville. Jodie has been with Frances Roy Agency since 2018 and has truly found her passion in her role as a Research Coordinator. Between working with Frances Roy Agency and as an insurance producer, Jodie has found a love for helping others through social media and researching whatever may be necessary to make anything easier for them. She looks forward to building relationships with others, helping with community outreach and continuing her work with FRA. Frances Roy Core Values are of utmost importance in everyday life for Jodie.

ENNEAGRAM

 2w1

FAVORITE PASTIME

Bowling, reading, and watching TikToks

FAVORITE SPORT

 Football

FAVORITE SHOW

Sons of Anarchy

FAVORITE COLOR

Pink

Gregory Dedicke

Digital Marketing Specialist

Greg has worked for his family’s agency since 2017. Starting off as a copywriter and a coordinator for the agency, he now works on building high-performing websites, produces video content, and is the editor of the “Hello Frances” podcast. Greg is a published author, a creative overthinker, and an obsessive autodidact constantly teaching himself new things. He is a graduate of Northwest Florida State College, but really prides in self-education and exploration. Whether it’s in writing, a podcast, or video, Greg is highly focused on crafting the story.

Greg lives in Pensacola, FL with his girlfriend. Whenever he isn’t focusing on work, he is usually playing games on his PC, or pursuing an absurd yet unique project that may or may not have any real usefulness.

ENNEAGRAM

Five

REALLY GOOD AT

Dissociating during deep conversations

REALLY WANTS TO LEARN

How to do a backflip but has the agility of a potato

Kayla Koger

Design & Social Media Coordinator

Kayla Koger is a recent graduate of the University of South Florida in Tampa, FL where she received her B.S in Integrated Public Relations and Advertising and a General Business Certificate. Kayla is also an alumni member of the Zeta Tau Alpha fraternity. In addition, she is a Design & Social Media Coordinator based in Niceville, FL with over 7 years of experience. She creates design styles to incorporate into each client's brand story. She also works closely with various local clients in the Emerald Coast region to create Social Media content. She is an organized person who is creative and puts in the effort to achieve the task at hand.

Before working at Frances Roy Agency, Kayla spent a year at Over The Edge Graphics as the Lead Graphic Designer before leaving to attend college and pursue her undergraduate degree. She provided graphic design services to various clients for apparel, print work, and visual work. 

ENNEAGRAM

Type 3w4

GUILTY PLEASURE

Mellow Mushroom and Pounders Hawaiian Grill, of course 😉 

FAVORITE ICE CREAM

Anything Chocolate! 

FAVORITE DRINK

Diet Pepsi

LIKES

Beach, Amusement Parks

DISLIKES

Messes/Being disorganized, Chewing with your mouth open, the dark (Yes I know, still!)

Rinn Garlanger

Brand Designer

Rinn Garlanger is a Brand Designer and Photographer based in Niceville, FL with over 10 years of experience in print and digital media. She produces designs across a variety of formats, platforms and environments including logos, visual identities, websites, magazines, and more. She has created award-winning publications for BOTE Boards and Frances Roy. With a modest background in photography, Rinn has been honing her camera skills for local events and content creation for brands along the Emerald Coast. Rinn loves exploring design within all mediums and is always open to trying new techniques and taking on challenges she’s never done before.

Before working at the Frances Roy Agency, Rinn spent 2 years at BOTE Boards as the Lead Graphic Designer and Content Manager. She has designed branded web content and publications, in addition to producing and managing video and photo shoots. She graduated from Virginia Commonwealth University with a Bachelor of Fine Arts in Graphic Design.

Rinn spends a majority of her time with her 3 dogs, 1 cat, and 1 husband. When she needs to de-stress or relax she peruses thrift stores, is an avid video gamer, and has a mean swing in bowling.

ENNEAGRAM

Type 1

HIGHEST BOWLING SCORE

165

PANDEMIC PASTIMES

Woodworking & Gardening

DREAM TRIPS

Greece & Scandinavia

SPIRIT ANIMAL

Grizzly Bear

CANNOT LIVE WITHOUT

Spotify

QUOTE TO LIVE BY

“Do no harm, but take no sh*t”

Annalise Dedicke

Event Coordinator

Annalise Dedicke is an Event Coordinator and a college student based in Destin, FL. She has been part of the Frances Roy Agency from the beginning, first being a Business Manager, taking a break to sling coffee, and coming back to be the first Event Coordinator of the agency. She now produces events alongside her team including J. Leon Gallery Sip N’ Strolls, Boys and Girls Club of the Emerald Coast Foodie Festivals, and Mattie Kelly Arts Foundation Concerts in the Village. Annalise aims to grow the Event department while getting her degree in Event Planning and Marketing. 

Annalise plans on moving back to the Niceville area with her boyfriend and her amazing dog Joseph Talon. She is passionate about her job, her family, and her creative outlets. When she is not planning events, you can find her behind a canvas, at a dog park with her distinguished gentlemen, or behind a pen and paper writing her first fantasy novel. 

ENNEAGRAM

4w5 or 4w3 (she’s a gemini)

FAVORITE NOVEL

Alice in Zombieland

FAVORITE SHOW

The original Charmed

FAVORITE BAND

The Cranberries

SAY HELLO.
850.684.2045
[email protected]
VISIT.
155 S John Sims PKWY
Valparaiso, FL 32580
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