Shantelle P. Dedicke, CMP

Frances Roy Agency Founder | Chief Creative Officer Brand & Business Strategist | Hello Frances Podcast Host | Marketing Educator 

Shantelle Dedicke founded Frances Roy Agency in 2016 after a successful career in hospitality management and destination marketing. She is known for uncovering the authenticity of a brand while utilizing points of differentiation to gain a competitive advantage. Shantelle graduated with honors from Arizona State University with a Master of Advanced Studies in Sustainable Tourism. Her work and experience show a wide range of business solutions and marketing knowledge spanning multiple industries. Shantelle is guided by the principles instilled in her by grandparents, Roy and Frances Warner, and she prioritizes “Family First” both at home and in the work culture found at the Frances Roy Agency.

PERSONALITY INDICATORS

Type 8w9 | ENFJ | RAVENCLAW

CERTIFICATIONS

Certified Meeting Professional (CMP) since January 2012

BOARD SERVICE

Mattie Kelly Arts Foundation 

Greater Fort Walton Beach Chamber of Commerce Board of Directors 

Youth Village

Emerald Coast Wildlife Refuge

Choctawhatchee Basin Alliance Marketing Committee

HONORS 

Florida Public Relations Association, For Profit Communicator of the Year 

Professional Convention Management Service, Outstanding Service, Award of Dedication

VISIT FLORIDA, Silver Flagler Award, EmeraldCoasting.com

QUOTE

“The difference between a pebble and a mountain lies in who you ask to move it.” – Marcus Buckingham