LinkedIn is a powerful tool to build connections, seek jobs, and establish your brand. This professional platform is extremely useful when used to its fullest potential. However, many people get lost in the webs of this multi-functional app. Our Frances Roy team is here to explain everything you need to know to build an effective […]
Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destination. With all the vacation destinations in the world, it can be overwhelming to find your own competitive edge. However, finding your destination's unique qualities, or destination […]
Why social media is your strongest storyteller: Social media, at its core, is all about stories. When social media surfaced, it was originally adopted by adolescent classmates in order to catch up with each other’s lives. Now, platforms are a powerful tool for brands to showcase their unique personalities and missions every day. […]
If your target demographic falls between ages 18-34, we strongly recommend adding Snapchat to your marketing mix. Snapchat brings a level of authenticity to your brand that other social media outlets simply aren’t able to. Snapchat stories are an essential tool in building a community within your customer base and increasing your audience through exciting […]
Facebook is notorious for changing up its algorithm just as digital marketers adapt and adjust! Here’s what you need to know to keep your presence strong and engaging. Posts are becoming more friends oriented, which means less ads and clickbait. Facebook seeks to eliminate the passive usage of ads, as the company believes ads invoke […]
At Okaloosa County, we have been pursuing a grant to launch an Estuary Program for Choctawhatchee Bay, a monumental undertaking that would help protect water quality for generations to come. We needed a logo and infographic that would convey the importance of this program to elected officials, environmental staffers, and the general public. Shantelle has […]
