HELLO.

Frances Roy takes an all-encompassing approach to client customer service, and we compliment it with a full-service offering of marketing support organized under our four core services.

You may have heard the old adage that a goal without a plan is only a dream. Likewise, a marketing effort without brand strategy is only a wish. That’s why we begin every client relationship and project with Strategy. Strategy dictates the Design, Digital and Media elements required to achieve your specific business objectives.

Clients rely on Frances Roy for all types of brand and marketing assistance, and often to help with other business needs beyond what is traditionally considered marketing support. We love analytics as much as anyone – a favorite saying is “data or it didn’t happen!” That said, the KPI we rely most heavily on is client satisfaction.

WHAT WE DO.

Brand & Identity
Narrative & Storycrafting
Concepts & Consultation
Startup Launch
Logo Design
Typography
Graphics & Illustrations
Animation
Photography & Videography
Collateral
Internal & External Signage
Promotional Items
Media Relations
Press Releases & Media Kits
Newsroom Development
Press Trips & Influencer Marketing
Paid Media Negotiation & Placement
Editorial Development
Content Marketing
Email Marketing
Social Media Management
Website & Search Engine Optimization

  • Six months ago I hired Frances Roy Agency to handle our company's marketing, and I've never looked back. FRA cares about the small details and the big picture, making sure our face to the world is fresh and well-coordinated. They have done everything from business card design, print ads, photography, sales flyers & maps, to billboards, online ads, social media posts, website redesign, and more. I can't say enough wonderful things about this full-service team of professional, creative, positive people. Thank you, Shantelle Dedicke and the staff of Frances Roy Agency!
    — Marion Ruckel Skalicky, President & CEO, Broker, Ruckel Properties, Inc.
  • I worked with Frances Roy to create a logo and infographic for a future Choctawhatchee Bay Estuary Program on behalf of the Okaloosa County Tourism Development Department. Not only are the staff here creative, they are very knowledge about the most effective way to convey environmental information and sustainability through graphic design. I absolutely love our products, and we have sent the infographic to newspapers, elected officials, community leaders, and more.
    — Erika Zam, Communications Manager, Choctawhatchee Basin Alliance
  • Creative, talented and responsive! Incredible personal customer service! Shantelle and her team are providing me with the tools to take my business to the next level. Their hands on approach to marketing and knowledge of social media has made an impactful difference in my business. Trust me, Frances Roy Agency can promote your business in new and creative ways bringing you results that will leave you impressed and busy!
    — Donna R. Fox, Realtor at ResortQuest Destin
  • On behalf of Mattie Kelly Arts Foundation, we are thrilled to have the Frances Roy Agency (FRA) to represent our cultural and community outreach missions. The FRA Team is comprised of some very talented and creative minds that think outside the box bringing a wealth of marketing and public relations knowledge. We applaud FRA for the impactful results we are experiencing, especially on our social media channels. I also have been told that FRA is a fun and energetic work place so that speaks volumes that they have the synergy MKAF needs!
    — Marcia Hull, CEO, Mattie Kelly Arts Foundation
  • Shantelle and her team are incredibly helpful for all marketing needs! They will work tirelessly to deliver exactly what your organization is looking for in terms of branding and marketing. It has been an absolute pleasure to work with them, and our company is looking forward to utilizing their services again in the future. This team truly cares about the people they work with, and it shows. If you're looking for a marketing agency that will go beyond the extra mile to help you, look no further than the Frances Roy Agency.
    — Kate Fox, Development Coordinator, Emerald Coast Science Center
  • As the Senior Director of Marketing & Leasing at Destin Commons, I have been working with Frances Roy Agency for about a year now. They are the AOR for Destin Commons’ social media and we just expanded our services to include PR as well. They are a revolutionary group who has assisted us in navigating the uncertain waters of social media during all of the recent algorithm changes through creative and out of the box thinking. They aren’t afraid to try something new and push the envelope while still maintaining brand standards and following corporate procedures. They are small enough to work nimbly, but have big agency connections that can ensure your brand, company or product can perform on a large stage if needed.
    — Heather Ruiz, Director of Leasing and Marketing at Destin Commons
  • "Frances Roy Agency has brought fresh-thinking to the table and has assisted us in shaping our Marketing strategies. They came well equipped and were able to present concepts in a compelling way. Frances Roy is one of the few agencies I know who mix such a high level of ingenuity with an expert level of strategic thinking in the marketing world. They have made the method simple and enjoyable and I am pleased to recommend them."
    — Ryan Olin, Former Innkeeper, Henderson Park Inn
  • "I knew immediately after shopping around with some of the other big name firms that FRA was who we wanted to go with. The levels of attention, professionalism, success, dedication, expertise, drive, commitment, personal interaction, and support have been nothing less than outstanding."
    — Kenneth Sheyka, Founder and Owner, Rock Out Climbing Gym
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