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You may have heard the old adage that a goal without a plan is only a dream. Likewise, a marketing effort without brand strategy is only a wish. That’s why we begin every client relationship and project with Strategy. Strategy dictates the Design, Digital and Media elements required to achieve your specific business objectives.
Clients rely on Frances Roy for all types of brand and marketing assistance, and often to help with other business needs beyond what is traditionally considered marketing support. We love analytics as much as anyone – a favorite saying is “data or it didn’t happen!” That said, the KPI we rely most heavily on is client satisfaction.
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