At Frances Roy, we are diverse in thought, background, education, and experience, and inclusion is critical because we need everyone to find the best ideas for our clients. We believe that hard work is the best work, and quality of life means putting YOUR unique family first. We look for individuals who are not afraid to take chances and never settle for less than their best. If this is you - we want to hear from you!
Part-Time → Full-Time (Growth Role)
Hybrid Remote Considered
Frances Roy Agency
Frances Roy Agency is seeking an experienced Paid Media Manager to join our growing team. This role will begin part-time with a clear path to full-time as demand and performance scale. The ideal candidate is both strategic and hands-on, someone who understands how paid media supports brand storytelling, business growth, and measurable results.
This position is ideal for a media buyer who thrives in an agency environment, enjoys working across multiple industries, and values collaboration with creative and strategy teams.
Role Overview
The Paid Media Manager will own the execution, optimization, and reporting of paid media campaigns across key platforms, with a primary focus on Meta and Google. You will work closely with internal teams to ensure paid efforts are aligned with creative, messaging, and client goals while maintaining a strong performance lens.
This is not a “boost-post” role. We are looking for someone who understands audience strategy, budget pacing, testing, and optimization, and who can explain the why behind results.
Key Responsibilities
Campaign Strategy & Execution
- Plan, build, and manage paid media campaigns across Meta (Facebook & Instagram) and Google Ads
- Develop audience targeting strategies, budget allocation, and testing plans
- Manage campaign pacing, optimization, and scaling
- Execute A/B testing on creative, messaging, and audiences
Performance & Optimization
- Monitor KPIs, including CTR, CPA, ROAS, conversions, and engagement
- Identify opportunities for improvement and expansion
- Troubleshoot underperforming campaigns and recommend adjustments
- Maintain best practices across platforms and stay current with updates
Creative Collaboration
- Partner with design, content, and strategy teams to guide asset needs
- Translate performance insights into creative recommendations
- Provide feedback on formats, hooks, messaging, and CTAs
Analytics & Reporting
- Set up and manage pixels, conversions, and basic tracking (with support as needed)
- Deliver clear, concise performance summaries for internal teams and clients
- Support reporting through platform dashboards and tools (GA4, Looker Studio, Databox, etc.)
Client & Team Support
- Participate in select client conversations related to paid performance
- Educate internal team members on paid media best practices
- Identify opportunities to expand paid efforts for existing clients
Required Qualifications
- 3–5 years of hands-on paid media experience
- Strong proficiency in Meta Ads Manager
- Working knowledge of Google Ads (Search and Display)
- Experience managing multiple campaigns and budgets simultaneously
- Comfort interpreting performance data and making recommendations
- Agency or multi-brand experience strongly preferred
Nice-to-Have Experience
- LinkedIn Ads or B2B/investor-focused campaigns
- GA4 and conversion tracking implementation
- Looker Studio or Databox reporting
- Programmatic or advanced audience strategies
- Email + paid media integration experience
Role Structure & Compensation
- Status: Part-time with a clear path to full-time
- Estimated Hours (Part-Time): 15–25 hours per week
- Compensation: Competitive hourly rate, commensurate with experience
- Growth Path: Conversion to full-time based on performance, workload, and agency growth
What Success Looks Like (First 90 Days)
- Conduct audits of existing paid accounts and campaigns
- Improve campaign structure, targeting, and tracking
- Establish consistent optimization and reporting cadence
- Deliver actionable insights to creative and strategy teams
- Demonstrate measurable performance improvements across accounts
Why Frances Roy Agency
We are a strategy-led creative agency that values clarity, collaboration, and doing work that matters. Our clients span hospitality, nonprofit, lifestyle, real estate, and investment-focused brands. We believe paid media should enhance, not replace, good creative and smart strategy.
If you’re a thoughtful media buyer who wants to grow with an agency that values both performance and people, we’d love to hear from you.
Email: Shantelle Dedicke at [email protected]
A part-time internship based at the Frances Roy Agency in Niceville/Valparaiso, FL, the Social Media Intern creates and delivers high-quality social media content for various clients. Serving as a collaborator to the content team, this individual must bring a creative, positive, and passionate mindset to work!
Social Media Intern Responsibilities:• Assist the content team in the creation and organization of various forms of social media content, including Tik Toks, reels, social media graphics, and copywriting
• Be up to date on the latest viral trends and how to apply them to our clients
• Interpret and apply project feedback in a timely and professional manner
• Present social media concepts and ideas to colleagues through professional written and verbal communications
• Coordinate and track progress on multiple projects
• Perform other duties as assigned
Social Media Intern Requirements: • Interest and passion for social media
• Demonstrated knowledge of social media platforms: Facebook, Instagram, Tik Tok, LinkedIn, and YouTube
• Ability to manage multiple projects from concept to completion and work against tight deadlines
• Knowledgeable of the latest social media trends and tools
• Excellent organizational skills with a high level of attention to detail and accuracy
• Above-average collaboration and problem-solving
• Excellent verbal and written communication skills
• Talented and creative visual communicator
• Knowledge of editing platforms: Capcut and Canva
• Bonus - knowledge of Adobe Creative / Video editing
Please provide a resume and a short example of a reel/ Tik Tok you created.
To apply, please send an email with your resume to [email protected]*Applications will be reviewed on an ongoing basis and the position will be open until filled. Only those selected for interviews will be contacted. Frances Roy Agency is an Equal Opportunity Employer. 