
Research produces compelling content – Jodie Warner
Jodie joined us from the world of insurance and has quickly become a huge asset to the Frances Roy Team! Before accepting a position with FRA, she was w...
Turning your passion into a startup – words from Greg Dedicke
Greg Dedicke joined the FRA Team to focus on start ups and entrepreneurial initiatives. He is working on his degree and has extensive experience in recrea...
Be true to what you believe in – advice from Korie Large
Korie is one of the newest members of the Frances Roy Team as Junior Web Assistant! She moved back to Niceville after living in the Middle East. Although...
Ask questions and dig in – Public Relations Strategist Erin Rosetti
This week, we're catching up with our PR Strategist Erin Rosetti. She is a native of Biloxi, Mississippi, and offers her services to the Frances Roy team on a f...
Patience and active listening are key for client success and other tips from Business & Events Manager Annalise Dedicke
Frances Roy Agency Business & Events Manager Annalise Dedicke was inspired by the world of marketing from an early age. She says, “My favorite part was be...
A Prediction for the New Year
Let me begin with what we are not: we are not a social media agency and we are also not a public relations agency. Frances Roy has and always will be a creative...
Take Chances – Inspiration from our Social Media Strategist Kelsey Doar
Kelsey Doar is our Social Media Strategist and all-around rock star. She is from Louisiana and attended LSU, majoring in mass communication with an emphasis in...
Change your scenery and get creative with our Content Director Hillaree Durso
Hillaree Durso is the content extraordinaire (a.k.a. Content Director) for the Frances Roy team. She has a Bachelor’s Degree in Communication Arts, majori...
Finding inspiration in wedding invitations and other insights from our Art Director Janae Erickson
We are launching a new blog series featuring some of our team members who work diligently to bring clients’ dreams to life every single day. First up is o...
We Are Story Crafters!
It’s a ubiquitous buzzword — storytelling — used on almost every website for every creative agency in existence. We at Frances Roy Agency firmly belie...
R.W.L (Read, Watch, Listen)
Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in ma...
Calling All Thinkers, Dreamers and Doers
You may have read that we recently launched a new initiative — Emerging Creatives. We’re on a bold mission to help 18-24 year old creatives thrive in our c...
R.W.L. (Read, Watch, Listen)
Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in ma...
Public Relations is Boss
Now more than ever, it’s essential that brands constantly communicate with customers and other stakeholders. Brands are updating their followers on a minute-t...
Mindfulness Matters
We’ve recently been inspired by an event one of our wonderful clients hosted – Adventures in Mindfulness at Oglebay Resort. Cory Muscara, a mindfulness...
If You Market, Will They Come?
It’s a dilemma faced by small and large businesses alike: which marketing strategies should we implement to best reach our customers? We are using marketing a...
What the Font?
Have you ever ~mindlessly~ scrolled through your social feeds and stumbled across something so shocking, so unbelievable, that it’s memorable in the worst way...
Make Your Meyers Briggs Personality Type Work for You
We at France Roy are obsessed with the Meyers-Briggs Type Indicator. If you haven’t taken time to learn your personality type (there are 16 to choose from, an...
The Power of Video
It’s everywhere — you’re casually scrolling your feeds for interesting content from your family, friends and favorite brands, and suddenly the silence of...
Website or Facebook?
It’s one of the newest age-old questions. Should you invest in developing a website to house information about your products and services, or should you lean...
Engaging Your Stakeholders and Why It’s Important to Have a Soundboard
A stakeholder is a person, group, or organization that has interest or concern in a business. This includes anyone whose actions determine the outcome of busine...
Why Startup Culture Leads to the Best Work Environment
Startups allow for creativity, flexibility, and collaboration in a way that other companies cannot. They are a breeding ground for innovation and new ideas. Alt...
Frances Roy’s Favorite Podcasts
Podcasts make commutes faster, workouts more bearable, and downtime down-right fun. For those immersed in the world of podcasts, one could say listening becomes...
What Your Favorite Social Media Platform Says About You
Social media has become the tool for brand awareness. However, with all the platforms to choose from, it can be difficult to know which is the best fit for you....
How Blogs Amplify Your Brand’s Message
Blogs seem to be evolving into an essential tool for any business’ website. Jumping on this trend might seem intimidating. However, with tools such as WordPre...
Frances Roy’s Must-See Workplace TV Shows
TV shows are today’s universal way of storytelling. They serve as more than escapism — they make us laugh, cry, and teach us life lessons. In the workplac...
How LinkedIn Can Complement Your Creative Strategy
LinkedIn is a powerful tool to build connections, seek jobs, and establish your brand. This professional platform is extremely useful when used to its fullest p...
How to Unlock Your Destination’s DNA
Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destin...
Why Social Media is Your Strongest Storyteller
Why social media is your strongest storyteller: Social media, at its core, is all about stories. When social media surfaced, it was originally ado...
8 Ways to Utilize Snapchat to Promote Your Brand
If your target demographic falls between ages 18-34, we strongly recommend adding Snapchat to your marketing mix. Snapchat brings a level of authenticity to y...
Conquer the New Facebook Algorithm Changes
Facebook is notorious for changing up its algorithms just as digital marketers adapt and adjust! Here’s what you need to know to keep your presence strong and...
National Travel and Tourism Week
Happy National Travel & Tourism Week! What is National Travel and Tourism Week? National Travel and Tourism Week (NTTW), now in its 34th year, is the annual...
Choctawhatchee Bay Estuary Program
At Okaloosa County, we have been pursuing a grant to launch an Estuary Program for Choctawhatchee Bay, a monumental undertaking that would help protect water qu...