You’ve heard the phrase “content is king,” but we’re here to tell you that we completely disagree. We believe a business’ culture reigns, and...

We recently welcomed three summer interns to our team. We are so excited to have Alicia, Kayla and Keno join us for the next few months. Read below to learn a l...

Product-based businesses that are not utilizing Pinterest are completely missing out on potential customers. On the blog today, we are sharing five reasons why...

[vc_row][vc_column][vc_column_text]Content is a word used by many and understood by few. The most common misconception is that content is just social media, how...

Throughout the year, our team coordinates multiple media familiarization (FAM) trips for destination marketing clients. FAM trips are designed to educate travel...

Today, we are sharing brands that inspire us. We each chose brands that produce quality products, have mind-blowing creativity and offer great customer service,...

Have you read dozens of articles telling you social media strategies that you need to implement? Those can be a little overwhelming because the articles often d...

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in ma...

So…it’s time to protect your intellectual property and make your brand more valuable. Obtaining a trademark is critical to making sure your brand is...

Jodie joined us from the world of insurance and has quickly become a huge asset to the Frances Roy Team! Before accepting a position with FRA, she was w...

Greg Dedicke joined the FRA Team to focus on start ups and entrepreneurial initiatives. He is working on his degree and has extensive experience in recrea...

Korie is one of the newest members of the Frances Roy Team as Junior Web Assistant! She moved back to Niceville after living in the Middle East. Although...

This week, we're catching up with our PR Strategist Erin Rosetti. She is a native of Biloxi, Mississippi, and offers her services to the Frances Roy team on a f...

Frances Roy Agency Business & Events Manager Annalise Dedicke was inspired by the world of marketing from an early age. She says, “My favorite part was be...

Let me begin with what we are not: we are not a social media agency and we are also not a public relations agency. Frances Roy has and always will be a creative...

Kelsey Doar is our Social Media Strategist and all-around rock star. She is from Louisiana and attended LSU, majoring in mass communication with an emphasis in...

Hillaree Durso is the content extraordinaire (a.k.a. Content Director) for the Frances Roy team. She has a Bachelor’s Degree in Communication Arts, majori...

We are launching a new blog series featuring some of our team members who work diligently to bring clients’ dreams to life every single day. First up is o...

It's a ubiquitous buzzword — storytelling — used on almost every website for every creative agency in existence. We at Frances Roy Agency firmly believe tha...

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in ma...

You may have read that we recently launched a new initiative — Emerging Creatives. We’re on a bold mission to help 18-24 year old creatives thrive in our c...

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in ma...

Now more than ever, it’s essential that brands constantly communicate with customers and other stakeholders. Brands are updating their followers on a minute-t...

We’ve recently been inspired by an event one of our wonderful clients hosted – Adventures in Mindfulness at Oglebay Resort. Cory Muscara, a mindfulness...

It’s a dilemma faced by small and large businesses alike: which marketing strategies should we implement to best reach our customers? We are using marketing a...

Have you ever ~mindlessly~ scrolled through your social feeds and stumbled across something so shocking, so unbelievable, that it’s memorable in the worst way...

We at France Roy are obsessed with the Meyers-Briggs Type Indicator. If you haven’t taken time to learn your personality type (there are 16 to choose from, an...

It’s everywhere — you’re casually scrolling your feeds for interesting content from your family, friends and favorite brands, and suddenly the silence of...

It’s one of the newest age-old questions. Should you invest in developing a website to house information about your products and services, or should you lean...

A stakeholder is a person, group, or organization that has interest or concern in a business. This includes anyone whose actions determine the outcome of busine...

Startups allow for creativity, flexibility, and collaboration in a way that other companies cannot. They are a breeding ground for innovation and new ideas. Alt...

Podcasts make commutes faster, workouts more bearable, and downtime down-right fun. For those immersed in the world of podcasts, one could say listening becomes...

Social media has become the tool for brand awareness. However, with all the platforms to choose from, it can be difficult to know which is the best fit for you....

Blogs seem to be evolving into an essential tool for any business’ website. Jumping on this trend might seem intimidating. However, with tools such as WordPre...

TV shows are today’s universal way of storytelling. They serve as more than escapism —  they make us laugh, cry, and teach us life lessons. In the workplac...

LinkedIn is a powerful tool to build connections, seek jobs, and establish your brand. This professional platform is extremely useful when used to its fullest p...

Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destin...

Why social media is your strongest storyteller:     Social media, at its core, is all about stories. When social media surfaced, it was originally ado...

If your target  demographic falls between ages 18-34, we strongly recommend adding Snapchat to your marketing mix. Snapchat brings a level of authenticity to y...

Facebook is notorious for changing up its algorithms just as digital marketers adapt and adjust! Here’s what you need to know to keep your presence strong and...

What is National Travel and Tourism Week?...

At Okaloosa County, we have been pursuing a grant to launch an Estuary Program for Choctawhatchee Bay, a monumental undertaking that would help protect water qu...