Now more than ever, it’s essential that brands constantly communicate with customers and other stakeholders. Brands are updating their followers on a minute-t...

We’ve recently been inspired by an event one of our wonderful clients hosted – Adventures in Mindfulness at Oglebay Resort. Cory Muscara, a mindfulness...

It’s a dilemma faced by small and large businesses alike: which marketing strategies should we implement to best reach our customers? We are using marketing a...

Have you ever ~mindlessly~ scrolled through your social feeds and stumbled across something so shocking, so unbelievable, that it’s memorable in the worst way...

We at France Roy are obsessed with the Meyers-Briggs Type Indicator. If you haven’t taken time to learn your personality type (there are 16 to choose from, an...

It’s everywhere — you’re casually scrolling your feeds for interesting content from your family, friends and favorite brands, and suddenly the silence of...

It’s one of the newest age-old questions. Should you invest in developing a website to house information about your products and services, or should you lean...

A stakeholder is a person, group, or organization that has interest or concern in a business. This includes anyone whose actions determine the outcome of busine...

Startups allow for creativity, flexibility, and collaboration in a way that other companies cannot. They are a breeding ground for innovation and new ideas. Alt...

Podcasts make commutes faster, workouts more bearable, and downtime down-right fun. For those immersed in the world of podcasts, one could say listening becomes...

Social media has become the tool for brand awareness. However, with all the platforms to choose from, it can be difficult to know which is the best fit for you....

Blogs seem to be evolving into an essential tool for any business’ website. Jumping on this trend might seem intimidating. However, with tools such as WordPre...

TV shows are today’s universal way of storytelling. They serve as more than escapism —  they make us laugh, cry, and teach us life lessons. In the workplac...

LinkedIn is a powerful tool to build connections, seek jobs, and establish your brand. This professional platform is extremely useful when used to its fullest p...

Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destin...

Why social media is your strongest storyteller:     Social media, at its core, is all about stories. When social media surfaced, it was originally ado...

If your target  demographic falls between ages 18-34, we strongly recommend adding Snapchat to your marketing mix. Snapchat brings a level of authenticity to y...

Facebook is notorious for changing up its algorithms just as digital marketers adapt and adjust! Here’s what you need to know to keep your presence strong and...

Happy National Travel & Tourism Week! What is National Travel and Tourism Week? National Travel and Tourism Week (NTTW), now in its 34th year, is the annual...

At Okaloosa County, we have been pursuing a grant to launch an Estuary Program for Choctawhatchee Bay, a monumental undertaking that would help protect water qu...