Thoughts

It’s everywhere — you’re casually scrolling your feeds for interesting content from your family, friends and favorite brands, and suddenly the silence of your scroll turns into sounds of a dog singing along to Adele. Video is the absolute king of content, and we’re happy that Facebook and ot...

It’s one of the newest age-old questions. Should you invest in developing a website to house information about your products and services, or should you lean on a Facebook page to tell your brand story and engage your audiences? We think it depends on your goals. We’ve developed a list of questi...

A stakeholder is a person, group, or organization that has interest or concern in a business. This includes anyone whose actions determine the outcome of business decisions such as investors, business partners, employees, the government, community members, and more. Being able to collaborate and use...

Startups allow for creativity, flexibility, and collaboration in a way that other companies cannot. They are a breeding ground for innovation and new ideas. Although startups can’t offer the perks of corporate jobs, startup culture alone is a plus. Below we’ve outline why startup culture fosters...

Podcasts make commutes faster, workouts more bearable, and downtime down-right fun. For those immersed in the world of podcasts, one could say listening becomes an obsession. There are infinite podcasts that exist and finding your favorite takes some trial and error, but is definitely worth it. Here...

Social media has become the tool for brand awareness. However, with all the platforms to choose from, it can be difficult to know which is the best fit for you. No worries - we’re here to show you which platform is best for you and your brand...and how to use it most effectively. Facebook You’re...

Blogs seem to be evolving into an essential tool for any business’ website. Jumping on this trend might seem intimidating. However, with tools such as WordPress, Squarespace, Weebly, and more, anyone can create an easy-to-manage blogging platform, even if they don’t have advanced graphic skills....

TV shows are today’s universal way of storytelling. They serve as more than escapism —  they make us laugh, cry, and teach us life lessons. In the workplace, our favorite tv shows can help foster a healthy work environment and increase productivity. Here at Frances Roy, we believe entertainment...

LinkedIn is a powerful tool to build connections, seek jobs, and establish your brand. This professional platform is extremely useful when used to its fullest potential. However, many people get lost in the webs of this multi-functional app. Our Frances Roy team is here to explain everything you nee...

Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destination. With all the vacation destinations in the world, it can be overwhelming to find your own competitive edge. However, finding your dest...