Thoughts

Blogs seem to be evolving into an essential tool for any business’ website. Jumping on this trend might seem intimidating. However, with tools such as WordPress, Squarespace, Weebly, and more, anyone can create an easy-to-manage blogging platform, even if they don’t have advanced graphic skills....

TV shows are today’s universal way of storytelling. They serve as more than escapism —  they make us laugh, cry, and teach us life lessons. In the workplace, our favorite tv shows can help foster a healthy work environment and increase productivity. Here at Frances Roy, we believe entertainment...

LinkedIn is a powerful tool to build connections, seek jobs, and establish your brand. This professional platform is extremely useful when used to its fullest potential. However, many people get lost in the webs of this multi-functional app. Our Frances Roy team is here to explain everything you nee...

Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destination. With all the vacation destinations in the world, it can be overwhelming to find your own competitive edge. However, finding your dest...

Why social media is your strongest storyteller:     Social media, at its core, is all about stories. When social media surfaced, it was originally adopted by adolescent classmates in order to catch up with each other’s lives. Now, platforms are a powerful tool for brands to showcase thei...

If your target  demographic falls between ages 18-34, we strongly recommend adding Snapchat to your marketing mix. Snapchat brings a level of authenticity to your brand that other social media outlets simply aren’t able to. Snapchat stories are an essential tool in building a community within you...

Facebook is notorious for changing up its algorithm just as digital marketers adapt and adjust! Here’s what you need to know to keep your presence strong and engaging. Posts are becoming more friends oriented, which means less ads and clickbait. Facebook seeks to eliminate the passive usage of ads...

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At Okaloosa County, we have been pursuing a grant to launch an Estuary Program for Choctawhatchee Bay, a monumental undertaking that would help protect water quality for generations to come. We needed a logo and infographic that would convey the importance of this program to elected officials, envir...