As we begin 2022, we prepare to take on the new year and new small business trends! Each year, the team creates strategies and tactics for every client to help navigate the year ahead. The result? We uncovered these top three small business trends your brand needs to consider implementing in your workplace.

Hybrid Workplace

What is a hybrid workplace? It is when businesses give their employees the flexibility to work on-site, remotely or a mix of both. A recent survey conducted by Envoy and Wakefield Research found that almost half of employees (47%) would likely look for a new job if their employer doesn’t adopt a flexible working model. Employees see value in hybrid work as it allows them to make the decisions as to when and where they work. This work environment creates a better work-life balance and more productive employees. Plus, your business can hire talent from all around the world after adopting the hybrid work model!

Building Relationships

Authenticity is key to building and maintaining your relationships. To be authentic includes growing relationships with the right intent, being mindful of labels, listening with full attention, and being vulnerable. When thinking about your relationships with your team or your customers, are you authentic? Implementing authenticity with your business relationships will improve your team’s well-being and increase your customer satisfaction.

Gig Workers

Gig workers, or freelancers, will make up a large portion of the workforce. According to Statista, 59 million people did freelance work in the United States last year. That number is only going to continue to grow in 2022! Now, what do gig workers have to do with your business? Depending on your needs, you can hire a freelance worker to do a one-time job or receive expertise in an area. This cuts costs as you are not hiring a new employee, but you’re still getting high-quality work. In addition, if you find a gig worker you enjoy collaborating with, you can always hire them on your team!

Have you seen any new small business trends yet this year? What are you implementing in your business in 2022?