THOUGHTS

July 20, 2018
What the Font?

Have you ever ~mindlessly~ scrolled through your social feeds and stumbled across something so shocking, so unbelievable, that it’s memorable in the worst way? We’re not referring to the political post your uncle twice removed decided to share (and didn’t Snopes first). We’re talking fonts — fonts used by real brands showcasing real products and services. But what […]

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July 17, 2018
Make Your Meyers Briggs Personality Type Work for You

We at France Roy are obsessed with the Meyers-Briggs Type Indicator. If you haven’t taken time to learn your personality type (there are 16 to choose from, and they’re usually scarily accurate), we would encourage you to stop here and take the assessment. The official personality test includes a fee of $49.95, but you can […]

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July 6, 2018
The Power of Video

It’s everywhere — you’re casually scrolling your feeds for interesting content from your family, friends and favorite brands, and suddenly the silence of your scroll turns into sounds of a dog singing along to Adele. Video is the absolute king of content, and we’re happy that Facebook and other platforms have changed settings to ensure […]

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June 21, 2018
Website or Facebook?

It’s one of the newest age-old questions. Should you invest in developing a website to house information about your products and services, or should you lean on a Facebook page to tell your brand story and engage your audiences? We think it depends on your goals. We’ve developed a list of questions below that might […]

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June 8, 2018
Engaging Your Stakeholders and Why It's Important to Have a Soundboard

A stakeholder is a person, group, or organization that has interest or concern in a business. This includes anyone whose actions determine the outcome of business decisions such as investors, business partners, employees, the government, community members, and more. Being able to collaborate and use your stakeholders as a soundboard is essential to any project […]

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May 18, 2018
Why Startup Culture Leads to the Best Work Environment

Startups allow for creativity, flexibility, and collaboration in a way that other companies cannot. They are a breeding ground for innovation and new ideas. Although startups can’t offer the perks of corporate jobs, startup culture alone is a plus. Below we’ve outline why startup culture fosters the best work environments.   Collaboration - Startup culture thrives […]

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April 27, 2018
Frances Roy's Favorite Podcasts

Podcasts make commutes faster, workouts more bearable, and downtime down-right fun. For those immersed in the world of podcasts, one could say listening becomes an obsession. There are infinite podcasts that exist and finding your favorite takes some trial and error, but is definitely worth it. Here are some of our team's recommendations to help […]

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April 20, 2018
What Your Favorite Social Media Platform Says About You

Social media has become the tool for brand awareness. However, with all the platforms to choose from, it can be difficult to know which is the best fit for you. No worries - we’re here to show you which platform is best for you and your brand...and how to use it most effectively. Facebook You’re […]

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March 30, 2018
How Blogs Amplify Your Brand's Message

Blogs seem to be evolving into an essential tool for any business’ website. Jumping on this trend might seem intimidating. However, with tools such as WordPress, Squarespace, Weebly, and more, anyone can create an easy-to-manage blogging platform, even if they don’t have advanced graphic skills. Blogs are an important investment to make, as 60 percent […]

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March 20, 2018
Frances Roy's Must-See Workplace TV Shows

TV shows are today’s universal way of storytelling. They serve as more than escapism —  they make us laugh, cry, and teach us life lessons. In the workplace, our favorite tv shows can help foster a healthy work environment and increase productivity. Here at Frances Roy, we believe entertainment serves a healthy place in the […]

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