From local networking events to summer celebrations and festivals, we’ve gathered up a few of the most-anticipated events happening in the next few months so you can easily add them to your calendar!
July
Summer Climbing Club for Kids (7-9 years old) at Rock Out
July 3rd, 10th, 17th, 24th, and 31st, 9 a.m. | Rock Out Climbing Gym, Destin
Let your kids climb to new heights all summer long during Rock Out’s Summer Climbing Club! Sessions are every Monday for ages 7-9. Registration is not required but recommended. Call to reserve a spot at 850.837.0526!
Summer Climbing Club for Kids (10-12 years old) at Rock Out
July 5th, July 12th, July 19th, and July 26th, 9 a.m. | Rock Out Climbing Gym, Destin
Let your kids climb to new heights all summer long during Rock Out’s Summer Climbing Club! Sessions are every Wednesday for ages 10-12. Registration is not required but recommended. Call to reserve a spot at 850.837.0526!
July 5th, 12th, 19th, and 26th, 9 p.m. | The Boardwalk on Okaloosa Island, Fort Walton Beach
Experience an unforgettable summer night every Wednesday through August 9th at The Boardwalk on Okaloosa Island! Don't miss out on your chance to witness a fireworks extravaganza lighting up the stunning Emerald Coast. Grab a front-row spot and experience the magic firsthand!
July 6th, 13th, 20th, and 27th, 8 p.m. | Grand Boulevard at Sandestin, Miramar Beach
Get on your feet and dance at Grand Boulevard at Sandestin this summer with Emerald Coast Theatre Company’s production of “Broadway on the Boulevard”! These high-energy 45-minute shows feature some of Broadway’s best-known songs & dance numbers from a talented cast of performers on stage in Grand Park every Thursday night through July 27th.
Greater Fort Walton Beach Chamber of Commerce’s First Friday Coffee
July 7th, 7 a.m. | Christian Life Center at First Baptist Church, Fort Walton Beach
Make new connections and build on existing relationships at the Greater Fort Walton Beach Chamber of Commerce’s First Friday Coffee sponsored by The Manor at Bluewater Bay. It’s the most highly attended networking event in the area!
Women’s Climbing Circle at Rock Out Climbing Gym
July 8th, 9 a.m. | Rock Out Climbing Gym, Destin
Join other women for a monthly climbing session designed to foster the female climbing community at Rock Out Climbing Gym. This is the perfect opportunity to meet new climbing partners, focus on your climbing goals, and enjoy a safe community space of like-minded women!
Emerald Coast Indoor Shooting and Sport Rifle Camp
July 10th-14th, 10 a.m.-12 p.m. | Emerald Coast Indoor Shooting and Sport, Valparaiso
Emerald Coast Indoor Shooting and Sport is hosting a Rifle Youth Camp Training for those 13 and older. The class consists of the full NRA (National Rifle Association) curriculum and is $150 for the whole week!
Emerald Coast Title Services’ One Year Celebration
July 13th, 3 p.m. | ECTS Santa Rosa Beach Office, Santa Rosa Beach
Join Emerald Coast Title Services and celebrate their one year anniversary at their Santa Rosa Beach office! Enjoy delicious appetizers from 30A Oyster and cold drinks by Perfect Pour.
Greater Fort Walton Beach Chamber of Commerce’s Nothing But Networking
July 13th, 11:30 a.m. | Props Brewery & Taproom, Fort Walton Beach
Enjoy a delicious lunch, make new connections, and network with other local professionals at the Greater Fort Walton Beach Chamber of Commerce’s Nothing But Networking sponsored by Props Craft Brewery and catered by Helen Back Pizza!
July 15th, 11 a.m. | Fort Walton Beach Landing, Fort Walton Beach
The second annual Trufest is almost here! Hosted by Tru Plumbing and Gas & Building Industry Assocation of Okaloosa and Walton Counties, this family-friendly event features a vendor fair, face painting, huge prizes, and more.
Emerald Coast Indoor Shooting and Sport Pistol Camp
July 17th-21st, 10 a.m.-12 p.m. | Emerald Coast Indoor Shooting and Sport, Valparaiso
Emerald Coast Indoor Shooting and Sport is hosting a Pistol Youth Camp Training for those 13 and older. The class consists of the full NRA (National Rifle Association) curriculum and is $150 for the whole week!
Greater Fort Walton Beach Chamber of Commerce’s Business After Hours
July 20th, 5:30 p.m. | Emerald Coast Harley-Davidson, Fort Walton Beach
Mingle with local professionals and enjoy delicious bites at the Greater Fort Walton Beach Chamber of Commerce’s Business After Hours at Emerald Coast Harley-Davidson!
August
Summer Climbing Club for Kids (10-12 years old) at Rock Out
August 2nd, 9 a.m. | Rock Out Climbing Gym, Destin
Let your kids climb to new heights all Summer long during Rock Out’s Summer Climbing Club! Sessions are every Wednesday for ages 10-12. Registration is not required but recommended. Call to reserve a spot at 850.837.0526!
August 2nd and 9th, 9 p.m. | The Boardwalk on Okaloosa Island, Fort Walton Beach
Experience an unforgettable summer night every Wednesday through August 9th at The Boardwalk on Okaloosa Island! Don't miss out on your chance to witness a fireworks extravaganza lighting up the stunning Emerald Coast. Grab a front-row spot and experience the magic firsthand!
Greater Fort Walton Beach Chamber of Commerce’s First Friday Coffee
August 4th, 7 a.m. | Christian Life Center at First Baptist Church, Fort Walton Beach
Make new connections and build on existing relationships at the Greater Fort Walton Beach Chamber of Commerce’s monthly First Friday Coffee sponsored by Paradise Promotions of the Emerald Coast. It’s the most highly attended networking event in the area!
Greater Fort Walton Beach Chamber of Commerce’s Nothing But Networking
August 10th, 11:30 a.m. | Career Source Okaloosa Walton, Fort Walton Beach
Enjoy a delicious lunch, make new connections, and network with other local professionals at the Greater Fort Walton Beach Chamber of Commerce’s Nothing But Networking sponsored by Career Source Okaloosa Walton and catered by Zaxby’s.
Women’s Climbing Circle at Rock Out Climbing Gym
August 12th, 9 a.m. | Rock Out Climbing Gym, Destin
Join other women for a monthly climbing session designed to foster the female climbing community at Rock Out Climbing Gym. This is the perfect opportunity to meet new climbing partners, focus on your climbing goals, and enjoy a safe community space of like-minded women!
Greater Fort Walton Beach Chamber of Commerce’s Business After Hours
August 29th, 5 p.m. | Destin-Fort Walton Beach Convention Center, Fort Walton Beach
Mingle with local professionals and enjoy delicious bites at the Greater Fort Walton Beach Chamber of Commerce’s Business After Hours at the Destin-Fort Walton Beach Convention Center!
September
Greater Fort Walton Beach Chamber of Commerce’s First Friday Coffee
September 1st, 7 a.m. | Christian Life Center at First Baptist Church, Fort Walton Beach
Make new connections and build on existing relationships at the Greater Fort Walton Beach Chamber of Commerce’s monthly First Friday Coffee. It’s the most highly attended networking event in the area!
Women’s Climbing Circle at Rock Out Climbing Gym
September 9th, 9 a.m. | Rock Out Climbing Gym, Destin
Join other women for a monthly climbing session designed to foster the female climbing community at Rock Out Climbing Gym. This is the perfect opportunity to meet new climbing partners, focus on your climbing goals, and enjoy a safe community space of like-minded women!
Burgers, Bourbon, and Beer Festival
September 23rd, 12 p.m. | Destin Boardwalk behind Brotula’s Seafood House & Steamer, Destin
Calling all burger lovers! Celebrate three of the finer things in life at the 3rd Annual Burgers, Bourbon, and Beer Festival benefiting the Boys and Girls Clubs of the Emerald Coast. The festival will feature tasty burgers from your favorite local restaurants, delicious bourbon, refreshing beer, live music, and so much more!
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On this week’s episode of the Hello Frances podcast, our host Shantelle Dedicke shares the top three takeaways that she has learned from her mentors, who have had a hand in her personal growth and the growth of Frances Roy Agency. She discusses why mentorships are crucial to your personal and professional lives, how they can help you set attainable goals, and much more! Have questions about this episode? Email he***@********oy.com.
FACES Pensacola magazine highlights Pensacola's favorite faces and places and recently launched a new premier award competition - The Favies - to share local community members’ favorite faces and places.
A few of our clients and friends are among the best organizations, events, and eateries in town, so we’ll be voting in The Favies awards daily to ensure they receive the recognition they deserve. Do you want to join us? Here’s who we’re voting for in the 2023 Favies:
Step One Automotive Group
Step One is known for its excellent customer service and a large selection of quality and well-priced new cars, trucks, and SUVs to fit their customers’ every need. Their quality of service and commitment to their community are qualities that we truly admire. We’re voting for them as our favorite auto dealership and their team member Maserati Madrina as our favorite influencer.
Boys and Girls Clubs of the Emerald Coast’s BrunchFest
We’ve had the honor of being a part of this family-friendly celebration of brunch since its inception, and there is a reason it keeps getting bigger and better every year! Raising thousands of dollars for the Boys and Girls Clubs of the Emerald Coast, BrunchFest is one of the best events in Pensacola that you can attend while supporting the youth in our local community. Join us in nominating Boys and Girls Clubs of the Emerald Coast and BrunchFest in the following categories.
SimpleHR
Offering their services from Pensacola to Panama City, SimpleHR is the human resources solution to any size business throughout Florida’s Gulf Coast. Assisting with human resources, payroll, risk management, benefits, and so much more, SimpleHR is a one-stop-shop for administrative needs. Join us in voting for SimpleHR as your favorite HR company.
Nick’s Boathouse
Located on Pensacola Bay, Nick’s Boathouse offers a relaxed maritime atmosphere and features a wide variety of fresh Gulf seafood with local southern flavors and Cajun influences. It’s known for its waterfront views, delicious food, and welcoming atmosphere. Here are the categories where we’re nominating Nick’s Boathouse.
Click here to cast your votes for The Favies!
We’re constantly finding inspiration in the things around us, and Pinterest boards are no exception. If you’re looking for ways to add creativity to your design process or don’t know where to start a project, we recommend browsing these 10 Pinterest design boards for a creative spark!
Web Design Inspiration | UI | UX by Awwwards
This open board hosted by Awwwards inspires those interested in web design. It includes examples of landing pages, website templates, and tips on how to make a website template feel customized to your business or brand!
Packaging Design by Fivestar Branding Agency
Packaging for products is almost as important as the actual product itself! That said, Fivestar Branding Agency has a board chock-full of packaging design examples for a variety of product types, including hand-crafted goods, beverages, food, and beauty products.
Business Cards Design by Graphic Design Junction
Gone are the days of the basic business card. Find creative ways to make yours stand out through this business cardboard by Graphic Design Junction!
Social Media Templates by EntheosWeb
If you’re looking for ideas for an upcoming social media campaign, then look no further! This social media board provides a variety of samples and templates for different social media platforms, including Facebook, Instagram, Pinterest, and YouTube.
Mix things up and ditch normal fonts for some fun lettering! Jen’s board boasts a large collection of lettering and typography samples that will fuel your creativity!
Layout & Branding by Néhémie Dias
This board by Néhémie collects advertisements, flyers, brand identities, and more together under the premise that their layout or composition is inspiring. This board will motivate you to play around with the small details of a design to make the entire composition that much more exciting.
Pattern Design by Heather Boone
Stuck on a pattern design? This board has a variety of patterns, from simple spots to complex flowers, that will fuel the inspiration for your creative process.
Print, Pattern, and Design by Ariel Nelson
Seeing a design go from computer screen to print is always satisfying, and Ariel’s board shares examples of that process. Are you searching for color palette inspiration or printed design samples? Print, Pattern, and Design by Ariel Nelzon is just what you need.
Logos and Branding by Marli Grobbelaar
From logos to billboards to social media campaigns, this board brings together all aspects of design that a business or brand could need. Since this board has a little bit of everything, you’ll find inspiration from many projects in one place!
An array of typography insipration! This board by One&Other features typefaces and fonts to help you find the perfect font for your next design project.
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Influencer marketing has grown exponentially in recent years. In this type of marketing, brands collaborate with popular social media accounts within their niche to promote their business message to a larger audience. Rather than marketing directly to your current audience, you work with relevant influencers to promote your products or services.
Different types of influencers:
How to Find Influencers and Build Relationships
The first step in finding an influencer is to do research. You’ll need to know your target audience, what content they enjoy, and where they spend their time online. Use this information to help you decide which type of influencer is best suited to partner with your business.
Now that you know what type of influencer you want to find, you can move forward with picking one that is the right fit for your business. Ask yourself the following questions when reviewing your influencer picks:
Influencers are often overwhelmed by the number of businesses trying to work with them, so you want to stand out. Gain their attention by building a rapport before approaching them to work with your company. Share their posts, sign up for their newsletter, and ask them to be featured in some of your content. This puts you on their radar and will increase your chances of working with them, as you won’t be just another business in their inbox when you reach out to them.
Before teaming up with your influencer, decide what a successful campaign will look like. What do you want to achieve from this campaign - conversions, traffic, shares, or business awareness? Put your campaign objectives in writing and share them with the influencers you work with so that you are both on the same page.
The last step is to determine your strategy. Knowing what you’re trying to achieve will make it easier to determine what content your influencer should create. Will you need the influencer to create a video, social competition, podcast, or blog post? Share your key performance indicators, how you want the message portrayed, and any specific requirements for the campaign, and work with the influencer to brainstorm tactics that would be most appropriate for their platform. Give the influencer some creative freedom throughout the process to ensure the content is authentic.
Benefits of Influencer Marketing
Influencer marketing offers a great return on investment! According to a study on the state of influencer marketing, businesses, on average, make $5.78 for every $1 spent on influencer marketing. This is an incredible return on investment that has more marketers planning on increasing their influencer marketing budget.
It also adds authenticity to your business. Influencers amplify your business reach on social and add an element of authenticity to your message. Content created by influencers is not yet held to that level of scrutiny and is seen as more organic, even when “#ad” or “#sponsored” is included. It’s significantly more powerful to have a person that a consumer admires say that your business is great, than for you to say it!
Influencer marketing also increases engagement and business awareness. A successful campaign can result in more people becoming aware of your business, more visitors to your website, more people signing up for your newsletter, or more people following you on social media platforms, depending on your campaign goals. On top of this, you’ll also benefit from something that’s a little harder to measure; how people feel about your business. If you pick the right influencer for your niche, you’ll find that you can earn respect through association.
If you work with influencers, tell us more about your experience! If you’d like to learn more about how we can connect you with relevant influencers, learn more about our services at francesroy.com.
On this week’s episode of the Hello Frances podcast, our host Shantelle Dedicke interviews Joanna Davis, the face behind @the850foodie Instagram account. Joanna discusses her journey as a foodie influencer, how being a Licensed Mental Health Counselor gives her the background to connect with people, and so much more. If you enjoy listening to this episode, keep up-to-date with Joanna and her showcases of all the delicious eats in our community on Instagram!
On this week’s episode of the Hello Frances podcast, our Junior Copywriter Jacie Chandler, takes the mic in celebration of her one-year anniversary at Frances Roy! She shares some of her favorite things about working with our team, what she looks forward to working on next, and much more! Have questions about this episode? Email he***@********oy.com.
A public relations campaign is a series of planned activities designed to give a company or brand exposure. The goal of a public relations campaign is to engage your audience, resulting in a buzz about your company. Many public relations campaigns flop because they come off as insincere, salesy, or unclear. On the other hand, great public relations campaigns can propel your brand and relationship with your target audience to new levels.
Here are 5 great examples of Public Relations campaigns from 2022:
• LEGO Rebuild the World
Lego’s first global campaign in decades, Rebuild the World, was focused on inspiring creative thinking in kids and adults. As part of the campaign, Lego asked customers to submit photos of their DIY creations. Afterward, Lego aggregated those handmade creations into a three-dimensional globe on the company’s website where users can move and spin the globe to see what people worldwide have created!
• Google’s Year in Search
Google’s “Year in Search” campaign is an annual public relations campaign that showcases the top trending searches of the year. The campaign is so successful because it taps into people’s emotional connections to current events and showcases Google’s ability to capture the pulse of the world through search data. The campaign is also highly shareable and creates a sense of community around the shared experience of looking back at the year’s top moments.
• Coinbase Super Bowl QR Code
Coinbase took a bold move and subtly promoted itself during the Super Bowl, but the stunt paid off. The ad, which was a clever riff on the iconic bouncing DVD logo, featured a black screen with a colored floating QR code. Curious viewers that scanned the code were directed to a link to receive fifteen dollars worth of free Bitcoin. The ad proved so popular that the resulting website traffic crashed the company’s app.
• IKEA’s Seed Ball
IKEA created a playful take on its famous Swedish meatballs with its release of the IKEA Seed Ball - instructions on how to make a savory, nutritious treat for bugs created in partnership with the World Wildlife Fund. Using simple ingredients like dirt, clay, and wildflower seeds, IKEA fans can create their seed balls to nourish the insects in their community.
• Iceland’s Out-House Your Email
As Iceland sees tourism rising, its latest campaign capitalizes on people’s wanderlust and encourages them to disconnect from work. The country’s tourism board built a giant working keyboard (big enough to hold a horse) and taught the horses to walk on it! Tourists are encouraged to disconnect from their email when and let the Icelandic horses handle their inboxes while they enjoy their vacation.
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Sources:
https://www.pr.co/blog/five-best-pr-campaigns-of-2022
https://zenmedia.com/blog/9-successful-pr-campaigns/
https://www.meltwater.com/en/blog/best-pr-campaigns
https://www.boostagency.dev/blog/public-relations-campaign-examples
On this week’s episode of the Hello Frances podcast, our host Shantelle Dedicke speaks from the heart about what it means to be part of a military family in honor of May being Military Appreciation Month. Shantelle shares what it is like to have a strong community of friends, how her spouse’s military service has impacted Frances Roy, and much more! Have questions about this episode? Email he***@********oy.com.
Content batching is when you create all your captions and visual content during a set time for a week, two weeks, or even a month in advance for your social channels. By batching content, you can focus your creative energy and plan more content, creating a more cohesive approach to your social media strategy. Here are ways to help you create content in advance.
Batching content keeps your social channels consistent and organized and can save time.
Have any questions? Email at he***@********oy.com.
