Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. As we present our individual RWL’s, we ask you to share your own RWL’s with us. Where do you find creative inspiration?  

Shantelle P. Dedicke, CMP 
President/Chief Creative Officer

Hillaree Durso, Senior Director of Content & Marketing 
R: Primal Leadership by Daniel Goleman & Daily Creative by Todd Henry
W: NFL Football & Foodie/Travel TikToks
L: OnPurpose Podcast with Jay Shetty & Diary of a CEO Podcast with Steven Barlett

Janae Erickson, Art Director

Kelsey Doar, Marketing Manager 

Jodie Warner, Research Coordinator 

Joining Shantelle on the mic for this week’s episode of the Hello Frances podcast is special guest Luisaura Alvarez, Digital Marketing Director at Step One Automotive Group. In this episode, Luisaura discusses the importance of owning your own light, having mentors in your life, and more. Have comments or questions on this episode? Email he***@********oy.com. 

During our podcast episode introducing the Year of the Team, we asked some of our team members to share the best a piece of advice they have received or something they have learned from another team member. At Frances Roy, we believe we have something to learn from everyone we work with, from the COO to the intern. Here are a few pieces of advice, lessons, and inspirations that our team members hold close!

Shantelle P. Dedicke, CMP, President & Chief Creative Officer

I learn from everyone on the Frances Roy team, but I have learned the most from past and present interns (we could record an entire podcast on what we’ve learned from them). Our current intern Alicia has been with us previously, this is her second round, so must be doing something right with our interns!

Hillaree Durso, Senior Director of Content and Marketing

I learn from each person on the team and carry a little tidbit from each of them.

Shantelle- A daily reminder that a great leader has empathy, courage, and builds trust with their team. You push me for the better. 

Janae- Your ability to set boundaries hits home as I try to do more of this myself. A reminder that you can rest and the work still gets done. 

Kelsey- You are strategic and creative. Your way of thinking has resulted in brilliant collaborations and a strong dynamic. It has helped me grow quite a bit. 

Kayla- You are a great example of a team player who takes initiative. This initiative is contagious and I love it. 

Nicole- Your willingness to learn and try new things inspires me. This mindset betters myself and those around you.

Jodie- Your ability to always want to help is so important. A great reminder for myself that asking, “how can I help”?, goes a long way. 

Jacie- You are innovative and organized. A reminder to think outside the box and that organization allows for a more efficient workflow.

Ryan- You dive right into the work no matter the project. A great reminder that we don’t have to have it all figured out, we just need to give it our best shot!

Janae Erickson, Art Director

I agree with Shantelle and say that interns are a big one to learn from, and they will definitely teach you so much about yourself. It was interesting for me when Kayla came on as an intern because I had never managed anyone before, and I knew she had so much potential when she started. I struggled in the beginning to figure out how to ask her to do things that I needed to get her to do without being rude about it, because I needed her to take that extra step in her work but didn’t want to force this skill (which she definitely has lots of skill!). Learning about our team’s enneagrams has been very helpful to learn more about how I process things and how others are processing the same thing differently! 

Kelsey Doar, Marketing Manager

From Hill, I’ve learned how to lead other people as my job has evolved to take on a leadership role lately at FRA. Hill is just a graceful leader and is so tactful and tasteful in everything she does, and she has shown me how to properly lead a team or lead others on a team. 

Shantelle practices what she preaches, and she leads by example. She teaches us how to take a break because she’ll take one when she needs to, so we feel like we can take a break to be with our family or just when we feel we need one. It’s great to know that she also finds rest as an important part of work.

Jodie Warner, Research Coordinator

Mistakes will happen. What matters is that you acknowledge it, fix it, and work towards it not happening again.

Kayla Koger, Design and Content Coordinator

I have learned a lot from Hill and Kelsey about creating content. When I joined Frances Roy Agency, I had no idea I would start to do content calendars, but I have learned to love it. From Janae, it’s been nice to try new things and try new programs, and it’s really hard to teach someone Adobe After Effects and the whole suite so kudos to her for helping me and teaching me the littlest things (even as little as exporting something to not be 8GB).

From Shantelle I’ve learned that experience usually trumps education in the workplace. Experience is crucial.  

Nicole Malley, Events and Content Coordinator

I spend a lot of time with Hill and she always encourages me to try new things. This comes very naturally to me with my personality, but in previous jobs I didn’t feel the support or comfort to grow into that. Hill has both encouraged me to try new things and has passed along positive client feedback when I try new things. The feedback makes me want to continue to try new things and inspires me to stay in that creative mindset!

Ryan Cobb, Operations Coordinator

I’ve learned a lot from everyone at Frances Roy. Shantelle might not remember this, but she said this on my first day, which she probably stole from someone, but she said “Something always seems impossible until it is done.” (Shantelle agrees that she did steal it from someone else.)

Jacie Chandler, Junior Copywriter

As an intern and now a member of the team, I’ve learned quite a bit from Kelsey, Hill, and Shantelle. I learned about my love for copywriting through working with Kelsey and finding projects I enjoy working on. Hill mentored me through my internship and continues to be a role model for me for what a leader should look like, and has given me creative freedom with the projects I work on. Shantelle also has been a role model for me, even before I started interning or working here, and she has really helped me learn more about myself and shown me that boundaries are okay and important to make. I aspire to be as amazing and confident as these three women in the future.

Make sure to follow along with us over the next year as we celebrate the Year of the Team and all the great things to come! Have questions about or for our team? Email he***@********oy.com.

Shantelle recorded this week’s episode of the Hello Frances podcast with special guest Erin Rosetti, a former member of the Frances Roy team. Erin is an award-winning strategic communicator, passionate storyteller and issues management professional currently working as the Communications Manager for Memorial Health System. In this episode, Erin gets real with us and shares her thoughts on mental health and imposter syndrome. Have comments or questions on this episode? Email he***@********oy.com.

During our podcast episode introducing the Year of the Team, we asked some of our team members what the Year of the Team (YOTT) means to them. We’ve gathered everyone’s meaning of what Frances Roy Agency’s year 6 celebration means to each of us!

Shantelle P. Dedicke, CMP, President & Chief Creative Officer

FRA’s Year of the Team will be a time for us to more clearly define who our team is; what we do; and why we choose to do it. When everyone around us seems to be working on change, we will work on consistency and clarity.

Hillaree Durso, Senior Director of Content and Marketing

This year is the year we highlight our team as a whole and individually as each of us bring something unique to the table. To me, the best thing about the agency are the people who work here. We are all pioneers, strategic, creative, innovative, brilliant, and collaborative - let's celebrate it!

Janae Erickson, Art Director

Year of the Team to me is about celebrating our team as well as discovering other creatives we can work with. 

Kelsey Doar, Marketing Manager

To me, Year of the Team means showing off each of our talents, contributions, and personalities individually and how we use our individual gifts to work together to complete the best work possible for our clients.

Jodie Warner, Research Coordinator

I think it’s a great opportunity for the team to focus on us as a whole and bettering ourselves individually and as a team. I believe we will learn more about each other which will help us work together more efficiently.

Kayla Koger, Design and Content Coordinator

Year of the Team to me means showing each team member’s value. No matter if we work remotely or in office, we all work together to complete our projects even though it may seem that it took only one person.

Nicole Malley, Events and Content Coordinator

To me Year of the Team means collaborating on more projects and learning from the strengths of other team members. One of my favorite things about Frances Roy is that I learn something new from all team members on a regular basis.

Ryan Cobb, Operations Coordinator

Year of the Team to me will be about focusing and working as a team and building that bond together. As a team we’ll also push each other for our personal goals as well as our team goals.

Jacie Chandler, Junior Copywriter

As a new member of the team, Year of the Team means that I will get to collaborate more with the different members of our team and get to know them better. I also hope to get to work on different kinds of projects as we continue to grow!

Make sure to follow along with us over the next year as we celebrate the Year of the Team and all the great things to come! Have questions about or for our team? Email he***@********oy.com.

In 2022, your company's presence on social media is a must. But which social media platforms are right for your business? A common question, we break down some of the different platforms and their audiences below to help streamline your decision on which ones work best for your company. 

Facebook | Audience Demo:  Primarily 25-34 years old | Secondary are 18-24 years old

Facebook continues to be one of the trickiest platforms to master as the algorithm is ever-changing, but it is the third most visited website on the global web. Since so many people are on Facebook, it is one platform not to ignore. Facebook is a great platform to post events, photos, video content, text-based posts, and engaging questionnaires such as Facebook Polls. This platform also has Community Groups and a Marketplace. Keep in mind that many people utilize Facebook as a search engine. Your potential customers could search for your business on this platform to seek customer feedback and credibility. Being present on this platform can increase your visibility. 

Instagram | Audience Demo:  Primarily 18-34 years old | Secondary are 35-44 years old

Originally a platform for sharing photos, Instagram has become a top social media site. For Instagram, consider posting high-quality images of your products, services, or team. Publish relevant video content (or REELS) on Instagram, making sure your audience has some form of a hook at the beginning that will entice them to continue watching it after 3 seconds. With the majority of users between 16 and 24, their attention span is low, therefore you have to spark interest almost immediately for a successful Instagram post. Another tip, upload important information to your Instagram story. As of now, stories share the top spot as the primary way people receive information on this platform (alongside Reels). 

Twitter | Audience Demo:  Primarily 18-29 years old | Secondary are 30-44 years old

Twitter allows your brand to show its personality through fun copy and images. With only a 280-character limit, short-form content works best on this platform. Don't be discouraged by the limitations, as your business can still be creative with video and photo content. Engage with users, whether they follow you or not, as a way to increase your business’ awareness and to be a part of relevant conversations on Twitter. If your company wants a way to stay in the know, Twitter is usually the first place you'll hear about it. 

LinkedIn |  Audience Demo:  Primarily 25-34 years old | Secondary are 18-24 years old

LinkedIn is the largest professional network. LinkedIn is a platform for businesses to share advice, updates on their company, and anything else that connects their audience to their business. A business profile is a fantastic way to share upcoming events, blog posts, newsletters, industry updates, and more. We highly recommend that businesses, especially those that offer business-to-business services, have a profile on LinkedIn. 

TikTok |  Audience Demo: Primarily 16-24 years old | Secondary are 25-44 years old

TikTok took the world by storm in 2018 and continues to grow in popularity. The number one way for businesses to get viewers and followers on this platform is by posting consistently and capitalizing on relevant TikTok trends. Some people may think these trends are silly, but think outside the box to connect your brand with authentic content! By keeping your content interesting and consistent, your business can grow an audience of supporters on TikTok.

Questions about what social media platforms are right for your business? Email us at he***@********oy.com.

Platform audience statistics sourced from Sprout Social

Link: https://sproutsocial.com/insights/new-social-media-demographics/#

During the Florida Public Relations Association (FPRA) Communications Summit, hosted by the Northwest Florida Gulf Coast Chapter, Shantelle recorded this week’s episode of the Hello Frances podcast with a live audience and special guest McKenzie Burleigh. McKenzie is Associate Publisher at Rowland Publishing and Yoga Instructor at Yoga Studio 30A. During the live episode McKenzie answers some tough questions, takes us through some breathing exercises, and much more. Have comments or questions on this episode? Email he***@********oy.com.

Branding is the most foundational aspect of your brand. It makes a memorable impression on consumers and allows your customers or clients to know what to expect from your business. Branding allows you to distinguish yourself from your competitors and clarify why your potential customers should choose your business. An organization’s brand is built to be a true representation of who they are, how they wish to be perceived, and what it can do for its audience. We’ve compiled a list of our team’s favorite brands and why they stand out to us.

Shantelle P. Dedicke, CMP | President, Chief Creative Officer
Brand 1: Away (awaytravel.com)
If I carry a bag or roll a piece of luggage - it’s Away. Every day and travel pieces work together and all of Away’s products are long-lasting.
Brand 2: Diamond Kosher Salt
This one is a bit random but Diamond Kosher is my ONLY salt brand. It has a 130-year proven history and is the least salty of the salts. It's a chef favorite!
Brand 3: Icelandic Glacial
At a naturally occurring pH of 8.4, this brand of Icelandic spring water is my favorite. In my opinion, it has the best flavor by far. You can purchase it in glass or plastic containers and it is a CarbonNeutral product bottled at the source.

Hillaree Durso | Senior Director of Content and Marketing
Brand 1: Apple
All my devices are Apple (iPhone, iPad, iWatch, MacBook). I am a loyal Apple user and like how all my devices run seamlessly when used simultaneously.
Brand 2: Away
My favorite luggage. Whether for work or personal travel their pieces are durable and functional. I became a loyal customer due to their quality and lifetime warranty. *Thanks for the rec, Shantelle!
Brand 3: Senita Sisters
I love that this company was founded by two sisters. High-quality athleisure clothing at an affordable price.

Janae Erickson | Art Director
Brand 1: Razer
I've been attached to this computer mouse for years! I've programmed additional buttons for zoom in/out since I use those all the time. I recently purchased a larger mouse pad to enjoy as well.
Brand 2: Popsocket
A BB-8 popsocket is attached to the back of my phone. I love that I can hold my phone easier while taking photos and it gets my boys to smile for those photos!
Brand 3: Thermos
The thermos travel mug for my coffee is my favorite. It keeps my coffee hot well into the afternoon.

Kelsey Doar | Marketing Manager
Brand 1: Lush
I love that Lush unapologetically sticks to its brand values. In a world that is so dependent on digital communication, Lush quit certain social media outlets because they felt the outlets didn't align with their beliefs. I'm always impressed by their forward-thinking, bold actions, and activism. In addition, I love their packaging and products. Lush products are my go-to gift!  
Brand 2: Tatcha
I love that Tatcha refuses to compromise quality. Japanese skincare is next level, and Tatcha only uses the best ingredients to ensure they create the optimal formulas for their customers.
Brand 3: Chick-Fil-A
I'm sure it's pretty obvious why this one is a favorite - Chick-fil-A's customer service is unmatched! And as much as I sometimes dislike them being closed on Sundays, I love that they stick to their beliefs and prioritize rest for their employees.

Jodie Warner | Research Coordinator
Brand 1: Kindle
I absolutely love reading but don’t have the storage for actual books. Kindle offers me the ability to read any and all books I want and keep them stored in their own little device.
Brand 2: Wood Wick Candles
Their candles are my absolute favorite! The scents are amazing and the crackling sounds are so relaxing.
Brand 3: Express
Their clothing is long-lasting and fits my body type perfectly.

Kayla Koger | Design and Content Coordinator
Brand 1: Apple
By far my favorite brand because I use it every day! I love that all the devices I own connect; it is a huge part of my everyday and work life!
Brand 2: Lululemon
I wear lululemon almost every single day! It is the perfect apparel to lounge in and it's always so comfortable.
Brand 3: Aritzia
My new favorite brand! They have a variety of apparel from work attire to loungewear. Every single piece is well made, basic, and versatile.

Nicole Malley | Events and Content Coordinator
Brand 1: Apple
I am a loyal Apple user and have been since I got my first iPhone back in middle school. I have all the Apple products and way too many empty Apple boxes that I'll never reuse.
Brand 2: Converse
I've worn converse since middle school and I just consider them an iconic brand that can tie together any outfit.
Brand 3: SunBum
I love that their products are cruelty-free and that they care about the planet. Also, their products are phenomenal and I love the way they smell, it’s the only sunscreen I use during the summer!

Ryan Cobb | Operations Coordinator
Brand 1: Electronic Arts
Electronic Arts is a video game company, also known as EA Sports. This company offers some of my favorite video games that I play.
Brand 2: YouTube
YouTube is a streaming platform that I go to whenever I need instructions on how to do something or to learn new things, such as coding or gaming!
Brand 3: Amazon
Amazon is an awesome brand, it’s where I go to order just about anything my mind can think of and it delivers right to my door.

Jacie Chandler | Junior Copywriter
Brand 1: Hydro Flask
If I want to drink enough water for the day, I need my hydro flask. The company also promotes using less plastic water bottles, which is great for the environment, and I’m all about that!
Brand 2: Apple
My Mac and iPhone are my main tools for getting anything accomplished–plus their products are very sleek, high quality, and long-lasting!
Brand 3: Vans
I wear my vans almost every day as they are comfortable and go with anything. I like the flexibility the shoes offer!

Do you have a favorite brand that you think is killing it right now? Let us know in the comments.

Copywriting and storytelling are both used in marketing, but there are key differences between these two concepts. Despite these differences, the foundation of great copywriting is excellent storytelling. We’ve done the research and have tips on how to use each in your marketing efforts. 

Copywriting

This form of marketing originates in magazine publishing and uses headlines, images, videos, and other content to convince people to buy products or services. Copywriting is the art and science of strategically delivering words that get people to take some form of action. In today’s world, it is used in many industries, from publishing articles to promoting events. Copywriters must understand what drives someone to take action, whether that is buying a product or signing up for a newsletter. An excellent copywriter incorporates the needs of their target audience into their work and uses unique techniques.

Storytelling

This oral tradition translates through literature, TV shows, movies, and for thousands of years. Ancient civilizations used storytelling to pass on knowledge from one generation to the next, and stories were also told for entertainment purposes to capture audiences. In today’s world, storytelling is used in marketing to tell a story that connects your audience to your organization’s mission. This technique is important because you take time to put yourself in your audiences’ shoes, understand why they take action, and then create a narrative around that. Strong storytelling continues to be a valuable art and success in attracting and retaining customers. 

While copywriting and storytelling are essential in marketing, they each have unique purposes for an organization’s communication with its target audience. 

Have questions about how you can use storytelling and copywriting to promote your business? Email he***@********oy.com or comment below.

Former Assistant Vice President of Princeton University Services at Princeton University Paul Breitman joins our host Shantelle Dedicke for this episode of the Hello Frances Podcast. Paul shares what traits and values are important to dynamic organizations, what steps you need to take to be a dynamic organization, and so much more! Listen to the full episode and let us know your thoughts by emailing us at he***@********oy.com.