Our entire team joins Shantelle on the microphone for our last Hello Frances Podcast episode of 2021. Each person shares one word they would use to describe the past year, their favorite project of the year, and where we see Frances Roy heading in 2022. We reflect on another year of the Hello Frances Podcast and the work all of our team members do behind the scenes to ensure we bring you a new episode every single week! Thanks for listening to the pod, and we look forward to bringing you more great content in 2022.
As we say goodbye to 2021, we prepare to take on the new year and new design trends! Each year, the team creates strategies and tactics for every client to help navigate the year ahead. The result? We uncovered these top three design trends your brand needs to utilize in their website and graphic design.
Motion
Expect the use of motion in design in the new year. We predict an increase in animations, videos, 3D graphics, and more as marketers strive to catch the eye of their target audience. Due to short attention spans, movement will stand out among static images online and even in print pieces.
Text-heavy videos
Video will remain a top content priority throughout 2022, but consumers can expect those videos to now include more text. Why? A few reasons. Firstly, in addition to video recordings, designers create their video content through animations and graphic designs where adding text is easy.
Dark mode
Do you use dark mode on your phone? Stacked Marketer asked its readers which mode they primarily use, and the results were 50/50, so if you aren’t considering dark mode features when designing, it’s time to start! Test colors on graphics and websites to ensure visual placement and legibility.
Will you incorporate these design trends in 2022? If you need help with design, contact us at he***@********oy.com.
This week on Hello Frances, the design team talks about design trends for 2022. Listen as Janae, Kayla, and Morgan analyze the continued growth of bite-sized content. The team emphasizes the importance of motion graphics being short and repetitive. They also discuss the balance that exists between being trendy and staying on brand. What are your design predictions for 2022? Email he***@********oy.com. We would love to hear from you!
This week on Hello Frances, the content team talks about Social Media Trends for 2022. Listen as Hillaree, Kayla, Jodie, and Nicole dive into a discussion about the popularity of video content such as Tik Toks and Reels and their belief in the growth of bite-sized content next year. The team analyzes the rise of influencer marketing and how it has evolved over the years, predicting even more success for influencers in the upcoming year. What are your social media predictions for 2022? Email he***@********oy.com. We would love to hear from you!
We've had the honor of working with multiple nonprofits throughout our region, and on this Giving Tuesday, we'd love for you to donate to these selfless organizations to support them in their mission. No donation is too small.
Boys and Girls Clubs of the Emerald Coast
With eight clubs throughout the region, the Boys and Girls Clubs of the Emerald Coast service a vast amount of our area's youth through after-school programs, summer programs, and more. They need your support in their mission to help young people reach their full potential as productive, caring, and responsible citizens. Your generosity enables the Boys and Girls Clubs of the Emerald Coast to continue to provide a healthy snack, a hot meal, a device to participate in school, an adult who will be there no matter what, and more.
As our community's premier cultural arts organization, the Mattie Kelly Arts Foundation strives to enhance and inspire through arts and culture. They are committed to cultivating and nurturing a deep appreciation of the arts along the Emerald Coast and live out this mission through art education, people of all ages, and abilities!
The Emerald Coast Autism Center (ECAC) is dedicated to educating and improving the lives of individuals with autism in our community through Applied Behavior Analysis (ABA) instruction and activities. In addition, the ECAC Transition to Work (TTW) program is wrapping up its first year in operation. TTW is a pre-vocational program through the Florida Department of Education in partnership with Northwest Florida State College (NWFSC) designed to teach our older students job skills for future employment.
In partnership with the community, the Hope Medical Clinic provides free, quality, accessible healthcare for the working uninsured and medically underserved residents of Okaloosa and Walton counties. Donations directly contribute to the ongoing care of more than 1,400 residents.
Audubon Florida's mission is to conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth's biological diversity. This organization leads the way in the protection of our state's land, water, and wildlife. Contributions to Audubon Florida support science, education, advocacy, and on-the-ground action for birds and the places and resources they need.
The Choctawhatchee Basin Alliance strives to promote swimmable, fishable waterways in our community through monitoring, education, restoration, and research. CBA encourages locals to join in their mission to take accountability for their area's natural resources. If you can't give money this year, please consider sharing your time with the CBA by volunteering to build reefs, monitor water quality, raise oyster gardens, or more.
Dog-Harmony is dedicated to reducing the shelter dog population through ongoing humane education. Whether you purchase an item from their shop, register for one of their training classes, or give a general donation, the team at Dog-Harmony appreciates any and all of the generosity you have to share this Giving Tuesday!
Girl Power for Good Foundation
This local nonprofit empowers girls and their moms as a united force for the greater good through life coaching, lifestyle management programming, and team sports. Donations help provide our community’s young women with resources and support as they carve their own path in the world!
Which nonprofits will you support this Giving Tuesday? Let us know in the comments!
A new year means new social media trends! Our team creates content strategies and tactics for each of our clients to help navigate the next year. The result? We gathered these top three trends your brand needs to prioritize across all social media accounts in 2022.
The growth of bite-sized content.
With the short attention spans in today’s society and the rise of short-form social media content like TikTok and Reels, bite-size content will continue to reign supreme on social media. Concise, easily digestible posts drive more traffic than longer content because bite-size posts grab attention quickly. That doesn’t mean long-form content should be off your to-do list. Both bite-size and long-form content has a time and a place in your communication strategy. Short-form content is the best form of capturing attention and quickly informing, whereas long-form garners engagement and deeper relationships. Prioritize a variety of content, but keep in mind the value of bite-size social media posts.
An increase in social selling.
The main goal for social media platforms is to keep people on their sites. With a huge increase in online shopping in recent years, many social media users leave social platforms to visit other shopping sites. Social media websites are aiming to change this by offering selling and buying functions directly on their platforms. Because people are shopping online more than ever before, this new feature is sure to grow in 2022. If you are a product-based business, we highly suggest taking advantage of this new social media feature.
The power of influencer marketing.
We’ve seen influencer marketing increase year after year, but it will continue to remain dominant in 2022. If you have not implemented an influencer marketing strategy, now is the time to start! It’s no longer about working with the influencers that have the biggest audience. Companies now work with individuals that have a loyal following that they have built an authentic relationship with. Working with influencers has become more strategic over time and in 2022, it will be even more about building trust and ongoing relationships rather than one-off campaigns with the most popular influencers on the platforms.
Do you need help planning your 2022 social media strategy? We’d love to help! Contact us at he***@********oy.com.
Giving generously is a core value we practice at Frances Roy but this time of the year giving peaks for many. Most nonprofits receive a lot of their yearly contributions during this period and heavily rely on the monetary support that comes during the holiday season. Everyone has something to give whether it's time, money, or talent, so be sure to research organizations that you can contribute to this holiday season. No matter who you support or how much you donate, we challenge you to support organizations that align with your values on this Giving Tuesday!
Small Business Saturday is a nationwide movement to support small businesses within local communities. We encourage you to support small businesses this Saturday, November 27th in honor of the movement. Small businesses are the heartbeat of local economies and our community would simply not be the same without them. Here are a few of our team members’ favorite small businesses that would greatly appreciate your support for Small Business Saturday 2021.
Shantelle P. Dedicke, CMP
President/Chief Creative Officer
J.Leon Gallery and Studio (The gallery is closed on Small Business Saturday, but would love your support this holiday season. View their holiday hours here.)
Avantgarde Salon
Rock Out Climbing Gym
Truepost
Ruckel Properties
Hillaree Durso, Senior Director of Content & Marketing
Senita Athletics
East Pass Coffee Co.
Cottonwood Company
Grand Boulevard
Janae Erickson, Art Director
Suga Mama’s Desserts
Neese’s Creations
Allie’s Cookie Company
Eleven Note
The ChalkBoard
Kelsey Doar, Marketing Manager
Soiree
Hopewell Health
Jodie Warner, Research Coordinator
Janae Design Studio
The Fainting Goat Coffee Co.
Sparkle By Madison
Fork of the South
Gracie’s Milkshake Bar
Gregory Dedicke, Digital Marketing Specialist
Tango 3 Coffee
Rakish Fellow Barber Shop
Obscure Belts
Murdy Creative Co.
Kayla Koger, Design & Social Media Coordinator
MM Designs
Sweats by Abby G
The Beach Club
Eagle's Nest Apparel & Gifts
Nicole Malley, Events & Content Coordinator
Kawamata Seafood
Pannikin La Jolla
Magnolia Fisher Candles
Are you a member of an industry association? Shantelle records this Hello Frances Podcast episode at the American Advertising Federation regional conference. No matter your trade, we’re confident there’s an organization that is a good match for you. Listen to the full episode to discover the many benefits we have received from prioritizing association memberships in our organization. Are you involved with any industry groups? What credentials have you received through these associations? We’d love to hear your feedback. Let us know on any of our social platforms or email us at he***@********oy.com.
