On this week’s episode of the Hello Frances podcast, our host Shantelle Dedicke continues a four-part series of episodes where she shares insights from what she and the Frances Roy team have learned throughout the last year. This week, she poses the question “Do you provide the leadership you expect from others?”, and explains why this is important for leaders, managers, and even those who are led to consider. Have thoughts about this episode? We’d love to chat! Email us at he***@********oy.com.

Crafting a compelling podcast that connects with your audience is both an art and a science. Whether you're a seasoned podcaster looking to enhance your show or a newcomer eager to make a strong entrance, there is room for everyone to improve their podcasting skills. From mastering the art of storytelling to maintaining a consistent episode schedule, we'll share valuable tips to help you create content that captivates, informs, and entertains your listeners.

  • Guest Appearances
    • Grow your number of listeners by inviting guests to your podcast. If they also promote the podcast, you will expand your reach and impact on their audience.
  • Video Integration
    • Enhance engagement by incorporating short video clips or teasers from your podcast on platforms like Instagram, TikTok, or YouTube.
  • Consistent Schedule
    • Maintaining a reliable episode release schedule keeps your audience engaged and builds trust.
  • Quality Over Quantity
    • Prioritize delivering high-quality, valuable episodes over producing a high volume of content.
  • Relatability and Timeliness
    • Keep your content fresh and relatable by addressing current events, trends, and your audience's interests.
  • Promotional Strategies
    • Explore effective marketing techniques, including social media promotion, cross-promotion, and email marketing, to expand your podcast's reach.
  • Storytelling
    • Audiences empathize with stories, and mastering the art of storytelling will make your content more memorable and compelling.
  • Podcast Bookends
    • Create captivating intros and outros that set the tone of your episodes and leave a lasting impression on your listeners. This also keeps your podcast more consistent.
  • Listening and Learning
    • Continuously improve your podcast by staying connected with the industry, listening to other podcasts, and learning from their successes and mistakes.
  • Multi-Platform Publishing
    • Increase your podcast's visibility by publishing on multiple platforms, such as Apple Podcasts, Spotify, Google Podcasts, and more.
  • Audience Engagement
    • Interact with your listeners through social media, email, or by asking for their feedback and suggestions. Building a community around your podcast can create a more loyal and engaged audience.

Have other podcasting tips you think should be included in this list? Let us know in the comments below!

On this week’s episode of the Hello Frances podcast, our host Shantelle Dedicke starts a four-part series of episodes where she shares insights from what she and the Frances Roy team have learned throughout the last year. This week, she discusses how to become a master of saying no, how this can preserve your mental health and the health of your business, and much more! Have questions about this episode? We’d love to chat! Email us at he***@********oy.com.

In the ever-evolving landscape of content creation, inspiration is the cornerstone of crafting outstanding content that captivates your audience. Whether you’re a blogger, social media specialist, graphics designer, or copywriter, finding fresh ideas and creative energy is essential. Fortunately, there are various ways to reignite your content creation journey when you find yourself in a creative rut. Here are three tactics we’ve used to inspire great content.

Canva

Finding inspiration to create exceptional content is made effortless with Canva.  One of Canva’s most remarkable features is its diverse array of templates, each designed with a different creative approach. Whether you’re crafting engaging infographics or eye-catching social media posts, Canva’s templates serve as a wellspring of ideas. They provide a jumping-off point for your content, offering design aesthetics that captivate your audience. With Canva’s intuitive interface and pre-designed elements at your disposal, you’ll find it easier than ever to let your creativity flow, igniting your passion for crafting outstanding content that stands out in the digital landscape.

AI

AI, a cutting-edge technology that’s making waves in the content creation landscape, is a dynamic source of inspiration for crafting impeccable written content. AI offers an invaluable hand in generating content ideas.  AI-driven text generators, like GPT-3.5, can assist you in brainstorming captivating blog topics, engaging social media captions, or compelling newsletters. Harnessing the potential of AI allows you to explore uncharted territories in content creation and breathe life into your written work, ensuring it remains dynamic and ever-inspiring for your audience. 

Unconventional Sources

In the quest for creative inspiration, it’s often the unconventional and unexpected sources that hold the power to ignite your imagination. Nature, art, and even everyday life can all be reservoirs of unique and thought-provoking ideas. Sometimes, a walk on the beach, a visit to an art gallery, or even a seemingly unrelated conversation can serve as the spark you need to generate outstanding content. The key is to stay curious, open-minded, and willing to draw inspiration from the world around you.

These three sources of inspiration are not mutually exclusive; they can be blended together to form a mosaic of inspiration that fuels your content’s uniqueness and resonates with your audience. Have other sources of inspiration you’d like to share with us? Let us know in the comments below!

On this week’s episode of the Hello Frances Podcast, our host Shantelle Dedicke is joined by SKADI Cyber Defense’s CEO Rachel Clark and President Christie Buckley. Shantelle is SKADI’s Chief Marketing Officer, rounding out this power trio that comprises the company’s leadership team. They talk about the recent launch of SKADI, an innovative incorporation that provides comprehensive and fully monitored end-to-end solutions to guard against ever-evolving digital threats. Have questions or thoughts about this episode? We’d love to chat. Email he***@********oy.com

To learn more about SKADI Cyber, visit SKADIcyber.com or https://app.xtensio.com/skadilaunchCould SKADI help your business? Email de*****@********er.com

At Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and more. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. As we present our individual RWL’s, we ask you to share your own RWL’s with us. Where do you find creative inspiration?

Shantelle P. Dedicke, CMP 
President/Chief Creative Officer

R: Life Is Meals: A Food Lover's Book of Days by James Salter and Kay Salter

W: Morning Show (AppleTV) and Big Sky Kitchen (MAX)

L: Curated Classics (Apple Music, the Faraway Netflix Soundtrack, and The Reset: Macy Gray & The California Jet Club

Hillaree Durso, Senior Director of Content & Marketing 

R: Moms on Call

W: Philip Lemoine Food Video Creator

L: Chris Stapleton

Janae Erickson, Art Director

R: The Inheritance Games Series

W: Ahsoka

L: The Good Ship Illustration Podcast

Kelsey Doar, Marketing Manager 

R: 101 Essays That Will Change the Way You Think

W: Suits

L: Good Inside with Dr. Becky

Jodie Warner, Research Coordinator 

R: Meant to Be by Dr. Rebecca Sharp

W: Dancing with the Stars and College & NFL football

L: Turbo Channel on Sirius XM and Law & Crime podcast

Kayla Koger, Design & Content Coordinator 

R: Nothing at the moment! 🙁

W: Bachelor in Paradise on ABC, Survivor on CBS, Dancing with the Stars on ABC

L: Sunday Sports Club Podcast, Gals on the Go Podcast, and Happy Hour Podcast all on Spotify & Apple Music 

Nicole Malley, Digital Media Specialist 

R: Signs by Laura Lynne Jackson

W: Blue Zones on Netflix

L: The Viall Files Podcast

Jacie Chandler, Junior Copywriter

R: Marketing Millenials and HeyOrca newsletters

W: Nancy Drew (MAX) and 9-1-1 (Hulu)

L: GUTS by Olivia Rodrigo and Today’s Top Hits on Spotify

Ana Sharp, Graphic Designer

R: The Midnight Library by Matt Haig

W: Gilmore Girls on Netflix

L: Autumn Playlists on Spotify and Youtube

Riley Beaulieu, Executive Coordinator

R: Iron Widow by Xiran Jay Zhao, Daughter of the Deep by Rick Riordan

W: Game Grumps and Star Trek: Lower Decks

L: Olivia Rodrigo, Jungle, and The Japanese House

Sophia Frankhouse, Social Media Intern

R: Only Love Can Hurt Like This by Paige Toon

W: Alisha Marie Content Creator

L: Pretty Basic Podcast

From local networking events to celebrations and festivals, we’ve gathered up the most-anticipated events happening in the next few months so you can easily add them to your calendar!

October

Movies on the Beach: Pocahontas

October 5th, 7:30 p.m. | Al’s Beach Club on the Boardwalk

Head down to Al’s Beach Club and join them in front of their giant inflatable movie screen right on the beach! Gather the whole gang, grab one of their delicious milkshakes, and make magical memories with your loved ones under the star-lit sky. This night’s movie feature is Pocahontas!

Greater Fort Walton Beach Chamber of Commerce's First Friday Coffee

October 6th, 7 a.m. | Christian Life Center at First Baptist Church, Fort Walton Beach

Make new connections and build on existing relationships at the Greater Fort Walton Beach Chamber of Commerce’s First Friday Coffee sponsored by White-Wilson Medical Center. It’s the most highly attended networking event in the area!

Dog Daze presented by Friendship Veterinary Hospital

October 7th, 9 a.m. | The Landing, Fort Walton Beach

Are you ready for the most anticipated one-day dog event of the year? Presented by Friendship Veterinary Hospital, Dog Daze will feature rescue organizations, dog trainers, veterinary clinics, and more! Come out and celebrate all things dog with the Greater Fort Walton Beach Chamber of Commerce.

3rd Annual BrunchFest

October 8th, 11 a.m. | Seville Quarter, Pensacola

Join the Boys and Girls Clubs of the Emerald Coast for an afternoon full of all your favorite delicious brunch bites at the 3rd Annual BrunchFest on October 8th from 11 a.m. to 2 p.m. at Seville Quarter in Downtown Pensacola. Don’t forget to bring your friends (and your appetites)!

Emerald Coast Indoor Shooting & Sport's GSSF

October 9th, 10 a.m. | Emerald Coast Indoor Shooting & Sport, Niceville

Join the Emerald Coast Indoor Shooting and Sport for their GSSF indoor league! This is open to all levels of shooters, and competitors who attend 2 of the 3 match dates in 2023 are entered in a drawing for a FREE Glock Pistol.

Best of the Emerald Coast Winner’s Soirée

October 12th, 6 p.m. | Grand Boulevard at Sandestin, Miramar Beach

All are invited to celebrate the 25th Annual Best of the Emerald Coast Winners results voted by the readers of Emerald Coast Magazine! This intimate soirée will be one for the books - all in celebration of 25 years of the BEST. Guests will enjoy an evening where all their senses will be stimulated through music, visual mural artists, delightful cuisine, and libations!

Movies on the Beach: Wonder Park

October 12th, 7:30 p.m. | Al’s Beach Club on the Boardwalk

Head down to Al’s Beach Club and join them in front of their giant inflatable movie screen right on the beach! Gather the whole gang, grab one of their delicious milkshakes, and make magical memories with your loved ones under the star-lit sky. This night’s movie feature is Wonder Park!

Salt Water Music Fest benefiting Mattie Kelly Arts Foundation

October 12th through 14th | Mattie Kelly Arts Foundation, Destin

Experience captivating vocals from a variety of talented musicians at the inaugural Salt Water Music Fest! This festival features a must-not-miss lineup along with local food trucks, beverage stations, and cash bars all at the Mattie Kelly Arts Foundation in Destin.

Women’s Climbing Circle at Rock Out Climbing Gym

October 14th, 9 a.m. | Rock Out Climbing Gym, Destin

Join other women for a monthly climbing session designed to foster the female climbing community at Rock Out Climbing Gym. This is the perfect opportunity to meet new climbing partners, focus on your climbing goals, and enjoy a safe community space of like-minded women!

9th Annual Eggs on the Beach

October 14th, 10 a.m. | Seascape Resort, Miramar Beach

Enjoy delicious bites at the 9th Annual Eggs on the Beach presented by Bay Breeze Patio! The 2023 Eggs on the Beach EggFest will feature 20+ cook teams, live music, chances to win cash prizes, and more. We’re thrilled to be a sponsor of this year’s event!

Greater Fort Walton Beach Chamber of Commerce's Business After Hours

October 19th, 5:30 p.m. | Ashley Homestore, Fort Walton Beach

Mingle with local professionals and enjoy delicious bites at the Greater Fort Walton Beach Chamber of Commerce’s Business After Hours at Ashley Homestore!

7th Annual Harvest Wine & Food Festival

October 19th through 22nd | Various Locations, WaterColor

Don’t miss one of the premier wine and food festivals in the Southeast! Harvest Wine & Food Festival returns to WaterColor for four days of epicurean excellence this October. This year’s festival features wine dinners, the famous Grand Tasting, a newly reimagined Harvest After Dark, and more while raising money for a good cause!

Greater Fort Walton Beach Chamber of Commerce's Honoring Our Heroes: 9/11 America's Response

October 21st, 5:30 p.m. | Northwest Florida Fairgrounds, Fort Walton Beach

Revel in a stirring tribute that celebrates the unwavering bravery and dedication of the US Military’s Task Force Dagger for “Honoring Our Heroes: 9/11 America’s Response”, a special event hosted by the Greater Fort Walton Beach Chamber of Commerce that spotlights their heroic actions in the wake of 9/11’s tragic events.

Unplugged presented by Mattie Kelly Arts Foundation

October 25th, 6 p.m. | Henderson Beach Resort, Destin

Mattie Kelly Arts Foundation presents Unplugged, a listening lounge-style concert series showcasing singer-songwriters, individual musicians, duos, and small bands performing intimate acoustic sets. Unplugged will showcase American country music singer-songwriter Erin Enderlin at the Sunset Terrace at Henderson Beach Resort!

Barktoberfest benefiting Dog-Harmony

October 26th, 4:30 p.m. | Grand Boulevard at Sandestin, Miramar Beach

Join Dog-Harmony at the 8th Annual Barktoberfest, a canine-only trick-or-treating event! Complete with Oktoberfest libations, bites from JC’s Gourmet, music, and incredible raffle prizes, this event will feature a superhero-themed canine Halloween costume contest.

Mattie Kelly Arts Foundation's Arty Kick Off Party

October 27th, 6 p.m. | Henderson Beach Resort, Destin

This year’s 28th Annual Festival of the Arts, a vibrant celebration of creativity, culture, and community, kicks off with the Arty Kick Off Party on the Piazza Plaza at Henderson Beach Resort. Mix and mingle with Festival artists, watch award-winning featured guest artist Kathy Schumacher paint live, enjoy live music, and more at this party!

Friends of the Coastal Branch Library Annual Book Sale

October 28th, 9 a.m. | Coastal Branch Library, Santa Rosa Beach

The Friends of the Coastal Branch Library are excited for the return of their annual book sale, a community tradition spanning more than 20 years. This year’s sale will feature the largest selection of books to date, including vintage books and records. Most items will be priced at $1 or less, giving book lovers an incredible opportunity to expand their personal collections!

28th Annual Festival of the Arts

October 28th through 29th | Mattie Kelly Arts Foundation, Destin

Join Mattie Kelly Arts Foundation for a laid-back weekend of art, food, and family enjoyment at the 28th Annual Festival of the Arts! Stroll through outdoor art displays, watch artists in action, listen to live music, savor food truck treats, and unwind in our beer and wine garden.

Halloween on the BOOlevard

October 31st, 4 p.m. | Grand Boulevard at Sandestin, Miramar Beach

Stroll through Grand Boulevard at Sandestin for Trick-or-Treating fun on Halloween night. It’s going to be a frightfully fun time for the whole family! This event is free to the public, and all are welcome.

Tricks and Treasures

October 31st, 5 p.m. | The Boardwalk, Fort Walton Beach

An evening of Halloween fun for all ages awaits you at The Boardwalk on Okaloosa Island! Join them for a fun and safe night of trick-or-treating, live entertainment, carnival games, costume contests, and more!

November

Unplugged presented by Mattie Kelly Arts Foundation

November 1st, 6 p.m. | Henderson Beach Resort, Destin

Mattie Kelly Arts Foundation presents Unplugged, a listening lounge-style concert series showcasing singer-songwriters, individual musicians, duos, and small bands performing intimate acoustic sets. Unplugged will showcase country/roots rock duo Capps & Hughes at the Sunset Terrace at Henderson Beach Resort!

Greater Fort Walton Beach Chamber of Commerce's First Friday Coffee

November 3rd, 7 a.m. | Christian Life Center at First Baptist Church, Fort Walton Beach

Make new connections and build on existing relationships at the Greater Fort Walton Beach Chamber of Commerce’s First Friday Coffee sponsored by Air Force Enlisted Village. It’s the most highly attended networking event in the area!

30A BBQ Festival

November 3rd, 5:30 p.m. | Grand Boulevard at Sandestin, Miramar Beach

Mark your calendars for the 30A BBQ Festival at Grand Boulevard’s North Lawn. Indulge in the coast's finest BBQ while enjoying live music by Certainly So from Nashville. It's an all-you-can-eat BBQ and beer/wine extravaganza, so bring your appetite! Proceeds benefit The Sonder Project’s mission to uplift impoverished communities through sustainable development.

Sinfonia Gala Event feat. Trombone Shorty & Orleans Avenue

November 4th, 6 p.m. | Hotel Effie, Miramar Beach

Experience the electrifying energy of Trombone Shorty & Orleans Avenue live in concert at Sinfonia Gulf Coast’s Gala Event at Hotel Effie! From the moment they take the stage, you’ll be captivated by their infectious charisma and magnetic performance. Gala includes valet, reception, dinner, and live performance!

Mattie Kelly Arts Foundation's 11th Annual Wine Walkabout

November 9th, 5:30 p.m. | Ruth’s Chris Steakhouse, Destin

Join Mattie Kelly Arts Foundation for the 11th Annual Wine Walkabout at Ruth’s Chris Steakhouse in Destin. Visit with vintners from exclusive wineries and enjoy tasting stations, live music, a wall of wine pull, and much more! Proceeds benefit MKAF and its ArtsReach education initiatives throughout the community.

Women’s Climbing Circle at Rock Out Climbing Gym

November 11th, 9 a.m. | Rock Out Climbing Gym, Destin

Join other women for a monthly climbing session designed to foster the female climbing community at Rock Out Climbing Gym. This is the perfect opportunity to meet new climbing partners, focus on your climbing goals, and enjoy a safe community space of like-minded women!

Emerald Coast Indoor Shooting & Sport's GSSF

November 13th, 10 a.m. | Emerald Coast Indoor Shooting & Sport, Niceville

Join the Emerald Coast Indoor Shooting and Sport for their GSSF indoor league! This is open to all levels of shooters, and competitors who attend 2 of the 3 match dates in 2023 are entered in a drawing for a FREE Glock Pistol.

Thanksending at Rock Out Climbing Gym

November 18th | Rock Out Climbing Gym, Destin

Are you ready for Rock Out Climbing Gym’s biggest event of the year? Thanksending will be an all-around good time with raffles, competitions, and prizes! Join them for different youth and climbing competitions - and don’t forget to stay for the raffle prize and winner announcements! Registration goes live on November 1st.

Deana Carter Country Christmas benefiting Alaqua Animal Refuge

November 25th, 3 p.m. | St. Augustine Green, Rosemary Beach

The Merchants of Rosemary Beach are excited to partner with the Rosemary Beach Foundation and Alaqua Animal Refuge for a special outdoor holiday concert from “Strawberry Wine” singer, Deana Carter. Benefiting Alaqua Animal Refuge, this is an all-ages, all-species show, so you can even bring your furry best friends!

December

Greater Fort Walton Beach Chamber of Commerce's First Friday Coffee

December 1st, 7 a.m. | Christian Life Center at First Baptist Church, Fort Walton Beach

Make new connections and build on existing relationships at the Greater Fort Walton Beach Chamber of Commerce’s First Friday Coffee sponsored by Eglin Federal Credit Union. It’s the most highly attended networking event in the area!

Toast 'n Jam feat: Time for Three (Tf3)

December 3rd, 10:30 a.m. | Henderson Beach Resort, Destin

Prepare to be blown away by the electrifying sound of Grammy Award-winning Time for Three (Tf3), the genre-defying classically trained string trio at Sinfonia Gulf Coast’s Toast ‘n Jam. With their impeccable skills and boundary-pushing musical taste, Nick Kendall, Charles Yang, and Ranaan Meyer seamlessly blend classical, bluegrass, rock, jazz, and hip-hop into an unforgettable musical experience.

Holiday Pops feat. Brian Stokes Mitchell

December 8th, 7:30 p.m. | Destin-Fort Walton Beach Convention Center, Fort Walton Beach

Dubbed “the last leading man” by The New York Times, Brian Stokes Mitchell is a two-time Tony Award winner with a versatile career spanning Broadway, television, film, and concerts. Get into the spirit as this A-list star performs holiday classics, Broadway tunes, and classic favorites with the Sinfonia Gulf Coast orchestra at Holiday Pops!

Women’s Climbing Circle at Rock Out Climbing Gym

December 9th, 9 a.m. | Rock Out Climbing Gym, Destin

Join other women for a monthly climbing session designed to foster the female climbing community at Rock Out Climbing Gym. This is the perfect opportunity to meet new climbing partners, focus on your climbing goals, and enjoy a safe community space of like-minded women!

Looking for more upcoming events? Sign up for our newsletter here to get the scoop on new events in our area!

We are proud to partner with Bay Life to keep their event calendar updated. If you have an event you'd like us to add, let us know in the comments below!

On this week’s episode of the Hello Frances podcast, our host Shantelle Dedicke, speaks about what she looks for when recruiting and hiring a creative to the team. She shares her top three skills that she says make an ideal candidate! Have questions or thoughts about this episode? We’d love to chat. Email he***@********oy.com.

In the ever-evolving world of design, staying ahead of the curve is often seen as a key to success. The design landscape is constantly shifting, and trends play a significant role in shaping our perceptions and interactions with the world. But as a designer, should you always follow the latest trends? Are there drawbacks to consider? In this blog, we’ll explore the benefits and disadvantages of incorporating trends into your designs.

Benefits of Using Trends in Your Designs

  • Inspiration: Trends can serve as a valuable source of inspiration. They can spark creativity and help you explore new ideas and concepts that you might not have considered otherwise.
  • Targeted Appeal: Trends often cater to specific target audiences or niches. By aligning your design with a popular trend, you can effectively reach and engage with a particular demographic. 
  • Perceived Relevance: Trendy designs tend to appear fresh and relevant. They convey a sense of being up-to-date and in touch with current cultural movements. This can help your work resonate with an audience that values contemporary aesthetics.

Drawbacks of Using Trends in Your Designs

  • Lack of Authenticity: One of the most significant drawbacks of relying solely on trends is the risk of losing authenticity. When you follow trends too closely, your designs may come across as derivative or lacking a unique identity.
  • Risk of Being Overlooked: In a fast-paced world where trends change rapidly, your trendy design might become obsolete almost as soon as it’s created. This can lead to your work being easily overlooked or forgotten, making it challenging to build a lasting impact.
  • Misalignment with Brand Identity: Not every design trend will align with your brand. Using trends that don’t fit can confuse your audience and dilute your brand’s message. It’s crucial to consider whether a trend is a good fit before incorporating it into your designs.
  • Risk of Overuse: When a design trend gains widespread popularity, it can quickly become overused. Overused trends can lead to a sense of design homogeneity, where everything looks the same. This can make it challenging to stand out and be memorable.
  • Lack of Lasting Impact: While trendy designs can capture attention momentarily, they often lack the lasting impact of timeless and well-executed designs. Trends come and go, but a design that is rooted in fundamental principles can stand the test of time.

While trends can provide inspiration, appeal to specific audiences, and convey freshness, they can also compromise authenticity, be easily overlooked, and lack lasting impact. To navigate this balance effectively, designers should strike a balance and fall back on fundamental principles of design, such as hierarchy, typography, and color theory. By combining timeless design principles with elements of current trends, designers can create work that is both contemporary and enduring, offering the best of both worlds.

On this week’s episode of the Hello Frances Podcast, our host Shantelle Dedicke is joined by Destin Charity Wine Auction Foundation’s President, Karah Fridley-Young, and Director of Marketing & Communications, Kate MacMillan. They discuss a few of the Foundation’s upcoming events, how they are able to make a long-lasting impact in our community with their charity partners, and much more! Have questions or thoughts about this episode? We’d love to chat. Email he***@********oy.com.

To learn more about Destin Charity Wine Auction Foundation, visit dcwaf.org

To see their upcoming events, visit dcwaf.org/events

To learn more about their Legacy Society, visit dcwaf.org/legacy-society

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