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Public Relations is Boss

Now more than ever, it’s essential that brands constantly communicate with customers and other stakeholders. Brands are updating their followers on a minute-to-minute basis through the advent and adoption of social media. PR pros are always working in the background of product launches and events to ensure their client gets share of voice in the […]

Mindfulness Matters

We’ve recently been inspired by an event one of our wonderful clients hosted – Adventures in Mindfulness at Oglebay Resort. Cory Muscara, a mindfulness expert, headlined the retreat, which aimed to “make happiness easier for more people by blending eastern wisdom with western science in a way that is comprehensible, usable and penetrating.” We love […]

If You Market, Will They Come?

It’s a dilemma faced by small and large businesses alike: which marketing strategies should we implement to best reach our customers? We are using marketing as a blanket term for any tactic that will get your products or services in front of your target audiences, including (but not limited to): public relations, advertising, digital marketing, […]

What the Font?

Have you ever ~mindlessly~ scrolled through your social feeds and stumbled across something so shocking, so unbelievable, that it’s memorable in the worst way? We’re not referring to the political post your uncle twice removed decided to share (and didn’t Snopes first). We’re talking fonts — fonts used by real brands showcasing real products and services. But what […]

The Power of Video

It’s everywhere — you’re casually scrolling your feeds for interesting content from your family, friends and favorite brands, and suddenly the silence of your scroll turns into sounds of a dog singing along to Adele. Video is the absolute king of content, and we’re happy that Facebook and other platforms have changed settings to ensure […]

Website or Facebook?

It’s one of the newest age-old questions. Should you invest in developing a website to house information about your products and services, or should you lean on a Facebook page to tell your brand story and engage your audiences? We think it depends on your goals. We’ve developed a list of questions below that might […]

Engaging Your Stakeholders and Why It’s Important to Have a Soundboard

A stakeholder is a person, group, or organization that has interest or concern in a business. This includes anyone whose actions determine the outcome of business decisions such as investors, business partners, employees, the government, community members, and more. Being able to collaborate and use your stakeholders as a soundboard is essential to any project […]

Why Startup Culture Leads to the Best Work Environment

Startups allow for creativity, flexibility, and collaboration in a way that other companies cannot. They are a breeding ground for innovation and new ideas. Although startups can’t offer the perks of corporate jobs, startup culture alone is a plus. Below we’ve outline why startup culture fosters the best work environments.   Collaboration – Startup culture thrives […]

Frances Roy’s Favorite Podcasts

Podcasts make commutes faster, workouts more bearable, and downtime down-right fun. For those immersed in the world of podcasts, one could say listening becomes an  obsession. There are infinite podcasts that exist and finding your favorite takes some trial and error, but is definitely worth it. Here are some of our recommendations to help engulf […]