Culture is King

You’ve heard the phrase “content is king,” but we’re here to tell you that we completely disagree. We believe a business’ culture reigns, and content, when done properly, is strategically created to complement and support culture. The content a business produces should be based on the culture of that organization, not just content for content’s […]

Meet the Interns

We recently welcomed three summer interns to our team. We are so excited to have Alicia, Kayla and Keno join us for the next few months. Read below to learn a little more about each of them. Meet Alicia Perez - Account Management and Public Relations Intern Alicia, a student at the University of Wyoming, [...]

Why Your Business Needs a Pinterest

Product-based businesses that are not utilizing Pinterest are completely missing out on potential customers. On the blog today, we are sharing five reasons why businesses should have a consistent presence on this social media network. We are sure these stunning Pinterest facts will convince product-based businesses to use their resources and energy toward this platform. [...]

Great Content Strategies are a One/Two Punch

Content is a word used by many and understood by few. The most common misconception is that content is just social media, however it is much, much more. It is a holistic high-level strategy that brings growth, purpose, and consistency to your product or brand. Let us put it this way, content is not only [...]

Crafting a Media Familiarization (FAM) Trip

Throughout the year, our team coordinates multiple media familiarization (FAM) trips for destination marketing clients. FAM trips are designed to educate travel writers and influencers on a destination so they can properly promote it through their media channels. Here are a few critical steps we take in order to plan a seamless trip for writers [...]

Brands We Love

Today, we are sharing brands that inspire us. We each chose brands that produce quality products, have mind-blowing creativity and offer great customer service, making us life-long customers. Click the link on each one of the them to get a glimpse of why we love them! Universal Standard Tatcha Away Apple Poppin Food52 Disney Rifle […]

Social Media Strategies that DON’T Work

Have you read dozens of articles telling you social media strategies that you need to implement? Those can be a little overwhelming because the articles often differ in opinions on how often you should post, the type of content you should be posting, what social media channels you should be using, etc. We’ve tried many [...]

R.W.L. (Read, Watch, Listen)

Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. […]

Trademarking – defend your brand

So…it’s time to protect your intellectual property and make your brand more valuable. Obtaining a trademark is critical to making sure your brand is distinguished from the endless options in our cluttered marketplace.   There are several reasons why trademarking a symbol, word, or words that represent your brand is critical to the success of […]

Research produces compelling content – Jodie Warner

Jodie joined us from the world of insurance and has quickly become a huge asset to the Frances Roy Team! Before accepting a position with FRA, she was working as a personal lines account manager for an insurance agency. She is still a licensed 2-20 agent specializing in personal lines insurance. She said, "I found my way to [...]