Trademarking – defend your brand

So…it’s time to protect your intellectual property and make your brand more valuable. Obtaining a trademark is critical to making sure your brand is distinguished from the endless options in our cluttered marketplace.   There are several reasons why trademarking a symbol, word, or words that represent your brand is critical to the success of […]

Research produces compelling content – Jodie Warner

Jodie joined us from the world of insurance and has quickly become a huge asset to the Frances Roy Team! Before accepting a position with FRA, she was working as a personal lines account manager for an insurance agency. She is still a licensed 2-20 agent specializing in personal lines insurance. She said, "I found my way to [...]

Turning your passion into a startup – words from Greg Dedicke

Greg Dedicke joined the FRA Team to focus on start ups and entrepreneurial initiatives. He is working on his degree and has extensive experience in recreation and retail. He recently launched his own startup, American Renegades, and he often works with people who are interested in launching a new business or concept. Greg says, "I gain inspiration [...]

A Prediction for the New Year

Let me begin with what we are not: we are not a social media agency and we are also not a public relations agency. Frances Roy has and always will be a creative marketing agency deeply rooted in relationship building and backed by strategy. I say this because we get siloed into one or the […]

Change your scenery and get creative with our Content Director Hillaree Durso

Hillaree Durso is the content extraordinaire (a.k.a. Content Director) for the Frances Roy team. She has a Bachelor’s Degree in Communication Arts, majoring in Public Relations. She met Shantelle while interning at the Okaloosa County CVB during her last semester of college. We like to call this fate. Hillaree says, “I immediately knew I wanted […]

Finding inspiration in wedding invitations and other insights from our Art Director Janae Erickson

We are launching a new blog series featuring some of our team members who work diligently to bring clients’ dreams to life every single day. First up is our Art Director Janae Erickson. Janae graduated from the University of Central Florida with a Bachelor of Fine Arts and a focus on Animation. (We piqued your curiosity, […]