Ken and Sam Sheyka’s vision to bring the first indoor rock climbing facility to the Emerald Coast meant building a mountain on the beach - a challenge not meant for many.  When it came to marketing this vision, the strategy began with a plan to attract Destin’s first climbing community. Through strategy and design, Frances Roy is tasked with building brand awareness, increasing memberships, bolstering events, and creating fresh concepts. 

‘From our first meeting, the plan for Rock Out Climbing Gym was to go BOULD and we never looked back.”