As we begin 2022, we prepare to take on the new year and new digital media trends! Our team creates strategies and tactics for each of our clients to help navigate new trends. The result? We uncovered these top three digital trends your brand should consider when crafting a digital strategy.

Third-Party Cookies

Say goodbye to third-party cookies. Major browsers are phasing out third-party cookies because of consumers’ growing demand for privacy. Third-party cookies are for cross-site tracking, retargeting, and ad-serving. About 80% of advertisers rely on third-party cookies, so removing them will likely influence your brand’s digital marketing initiatives. Advertising reach, personalization, campaign management, and performance management will be impacted most by removing third-party cookies.

Personalization

Prioritize personalization in your digital marketing messages. Taking a deeper look at your consumer’s previous actions, purchase history, demographics, and browsing behavior allows you to tailor messages directly to the individual. These personalized messages can come in different forms, including ads, emails, and social media direct messages. Customer relationships will thrive when you incorporate personalization in your digital marketing campaigns.

Interactive Content

Brands should prioritize creating content that requires or encourages users to actively engage. You can do this by creating videos, infographics, polls, surveys, contests, emails, and more that include an element that allows your audience to feel confident to interact. For example, in your brand’s upcoming email newsletters, add embedded videos, polls, or charts to help drive engagement.

What are you implementing into your digital strategy in 2022?