Category: Digital

In today’s digital world, we are more connected than ever before, but most of our communication is conducted through texts, emails, and other impersonal forms of communication. How do we ensure that we are creating and nurturing meaningful relationships extending beyond our phone screens?  Connec...

Can’t keep up with the constant algorithm changes and latest updates on your favorite social media apps? You aren’t alone. We know how important social media is for small businesses, and staying up-to-date on the updates can be a full-time job in itself. To help you keep up, here’s the biggest...

You have great sales, your customers are happy with your product, but they aren’t leaving online reviews. How do you ask them to spread the word about their positive experience with your organization? Here we share a few ways you can approach this could-be-awkward conversation with confidence to e...

Video continues to dominate content marketing, and we don't see this trend fading any time soon. According to Forbes, more than 500 million hours of video are consumed online every day. Video has quickly become consumers' favorite way of absorbing content, so your organization must be creating a vid...

Meet the Guests  FRA Content Director Hillaree Durso, Marketing Manager Kelsey Doar, and Art Assistant Kayla Koger join Shantelle to talk about all things digital media. As one of our four core services, all of the work we complete for our clients includes some sort of a digital component.  Cliff ...

With billions of users worldwide, it's now rare to find individuals, not on Facebook. With its growing popularity, the same goes for businesses as well. So many local businesses use this free platform to communicate with their audience and build community online.  Here are a few organizations in ou...

Through research, our team creates strategies and tactics for each of our clients to help navigate the ever-changing social media landscape. The result? We uncovered these top three trends your brand needs to prioritize across all social media accounts.  Video Remains Priority  We’ve said this f...

During COVID-19, we discovered the value of creating and sustaining an online community. No matter your industry or inspiration for creating a community digitally, an open-minded, engaged online group is beneficial both personally and professionally. Our agency created the Marketing Professionals of...

Many things look different this year, and professional development opportunities are no exception. Conferences have moved online, and we are communicating and networking virtually more than ever. If you haven’t been able to prioritize professional development recently, here are a few free marketin...

Between managing multiple client social media accounts, scouring the web for creative inspiration, and engaging with those in our local communities, we spend a fair amount of time on Instagram. Although big brands usually receive the credit for having amazing Instagram aesthetics, quite a few brands...