Category: Digital

Here at Frances Roy, we’re constantly learning to adapt to new changes and embracing new features that roll out on social media platforms. Recently, Instagram released upgrades that garner more collaboration and inspiration for its users. Here are a few of our favorite new additions.  Add up ...

Influencer marketing has grown exponentially in recent years. In this type of marketing, brands collaborate with popular social media accounts within their niche to promote their business message to a larger audience. Rather than marketing directly to your current audience, you work with relevant in...

Content batching is when you create all your captions and visual content during a set time for a week, two weeks, or even a month in advance for your social channels. By batching content, you can focus your creative energy and plan more content, creating a more cohesive approach to your social media...

Email marketing is a valuable tool, but building a list can be a lengthy process. Are you struggling to grow your email list? Here are 7 tips to follow to build an engaged database! 1. Give people a reason to subscribe.  Provide website visitors and customers with an incentive to subscribe to y...

In 2022, your company's presence on social media is a must. But which social media platforms are right for your business? A common question, we break down some of the different platforms and their audiences below to help streamline your decision on which ones work best for your company.  Facebook |...

Instagram stories are a fun, engaging, and easy way for you to get to know your audience. Stories can be created for multiple platforms, including Instagram and Facebook, and can be easily repurposed to use for feed posts, podcast topics, and blog posts. We’ve put together a list of 8 Instagram st...

Everyone’s raving about TikTok, the social media platform that took the world by storm in 2018 and has been growing in popularity ever since. Let’s discuss how the app works, some interesting statistics, and how your business can grow if you decide to be on TikTok. The Basics TikTok is an app fo...

Are you looking for ways to improve your email marketing? We’ve done the research and have found three best practices to increase the effectiveness of your email marketing strategy. Let’s dive into it! Subscribing Option Confirm or double opt-in is a must. Double opt-in adds a step to the email ...

You have great sales, and your customers are happy with your product/service, but they aren’t leaving online reviews. How do you ask them to spread the word about their positive experience? Here we share a few ways to approach this could-be-awkward conversation with confidence to enhance your comp...

Professionals and college students are encouraged to have a LinkedIn account, but why is it important? Let’s dive into three main reasons why a LinkedIn account will help your career! Build Connections LinkedIn is an excellent place for networking with other professionals. Your LinkedIn connection...