In 2022, your company's presence on social media is a must. But which social media platforms are right for your business? A common question, we break down some of the different platforms and their audiences below to help streamline your decision on which ones work best for your company.
Facebook | Audience Demo: Primarily 25-34 years old | Secondary are 18-24 years old
Facebook continues to be one of the trickiest platforms to master as the algorithm is ever-changing, but it is the third most visited website on the global web. Since so many people are on Facebook, it is one platform not to ignore. Facebook is a great platform to post events, photos, video content, text-based posts, and engaging questionnaires such as Facebook Polls. This platform also has Community Groups and a Marketplace. Keep in mind that many people utilize Facebook as a search engine. Your potential customers could search for your business on this platform to seek customer feedback and credibility. Being present on this platform can increase your visibility.
Instagram | Audience Demo: Primarily 18-34 years old | Secondary are 35-44 years old
Originally a platform for sharing photos, Instagram has become a top social media site. For Instagram, consider posting high-quality images of your products, services, or team. Publish relevant video content (or REELS) on Instagram, making sure your audience has some form of a hook at the beginning that will entice them to continue watching it after 3 seconds. With the majority of users between 16 and 24, their attention span is low, therefore you have to spark interest almost immediately for a successful Instagram post. Another tip, upload important information to your Instagram story. As of now, stories share the top spot as the primary way people receive information on this platform (alongside Reels).
Twitter | Audience Demo: Primarily 18-29 years old | Secondary are 30-44 years old
Twitter allows your brand to show its personality through fun copy and images. With only a 280-character limit, short-form content works best on this platform. Don't be discouraged by the limitations, as your business can still be creative with video and photo content. Engage with users, whether they follow you or not, as a way to increase your business’ awareness and to be a part of relevant conversations on Twitter. If your company wants a way to stay in the know, Twitter is usually the first place you'll hear about it.
LinkedIn | Audience Demo: Primarily 25-34 years old | Secondary are 18-24 years old
LinkedIn is the largest professional network. LinkedIn is a platform for businesses to share advice, updates on their company, and anything else that connects their audience to their business. A business profile is a fantastic way to share upcoming events, blog posts, newsletters, industry updates, and more. We highly recommend that businesses, especially those that offer business-to-business services, have a profile on LinkedIn.
TikTok | Audience Demo: Primarily 16-24 years old | Secondary are 25-44 years old
TikTok took the world by storm in 2018 and continues to grow in popularity. The number one way for businesses to get viewers and followers on this platform is by posting consistently and capitalizing on relevant TikTok trends. Some people may think these trends are silly, but think outside the box to connect your brand with authentic content! By keeping your content interesting and consistent, your business can grow an audience of supporters on TikTok.
Questions about what social media platforms are right for your business? Email us at [email protected].
Platform audience statistics sourced from Sprout Social