Category: Digital

Through research, our team creates strategies and tactics for each of our clients to help navigate the ever-changing social media landscape. The result? We uncovered these top three trends your brand needs to prioritize across all social media accounts.  Video Remains Priority  We’ve said this f...

During COVID-19, we discovered the value of creating and sustaining an online community. No matter your industry or inspiration for creating a community digitally, an open-minded, engaged online group is beneficial both personally and professionally. Our agency created the Marketing Professionals of...

Many things look different this year, and professional development opportunities are no exception. Conferences have moved online, and we are communicating and networking virtually more than ever. If you haven’t been able to prioritize professional development recently, here are a few free marketin...

Between managing multiple client social media accounts, scouring the web for creative inspiration, and engaging with those in our local communities, we spend a fair amount of time on Instagram. Although big brands usually receive the credit for having amazing Instagram aesthetics, quite a few brands...

When posting for a business, far too often the first and only thing people consider is what to post. We are here to help you better define your social media strategy so that your business can make the most of your social media marketing efforts.  Before posting, we suggest considering the following...

Have you heard about Google My Business Marketing Kit? It’s a free tool designed for small businesses to make the most of their business profile on Google. We rarely see small businesses take advantage of the complimentary marketing suite, so we are here to share how you can optimize one of the mo...

TikTok, or Instagram REELS? Does my business need both? Recently, these questions are top of mind for our clients and we are here to break down each platform to help you decide which (or both) are better for your business.  TikTok - Who Owns It Anyway? Instagram REELS - Ready, Set, REEL TikTok has ...

Facebook and Google. Two platforms we know you are familiar with but are you using them both for your business? And if you are, do you know how your customers are finding you? We bet they are using one of these two platforms (if not both) to gather information about your organization before purchasi...

Humans can be intensely competitive - there’s a reason the world of sports is a multi-billion dollar industry. If it’s possible for someone to win, we will spend hours watching the activity unfold. (It’s why we resorted to watching rock-paper-scissors tournaments during quarantine). But whethe...

Google Analytics. Those two little words can make us either very excited or very afraid, depending on our experience with the data. Whatever your feelings towards analytics are, everyone can agree that tracking data is incredibly important. In the rapidly changing and technologically-advanced world ...