As 2020 comes to an end, we prepare to take on a new year and new social media trends! Through research, our team creates strategies and tactics for each of our clients to help navigate the next year. The result? We uncovered these top three trends your brand needs to prioritize across all social media accounts.
Video Remains Priority
We’ve said this for years, but we’ll say it again! The importance of video is not going away anytime soon. With the continued expansion of video-based content like TikTok, Reels, Stories, Facebook Live, and more, now is the time to prioritize video if you have not done so already. If this seems overwhelming to you, no need to worry! Video does not need to be sophisticated, expensive, and complicated. Clips recorded on a cell phone that showcases real-life can perform just as well online as highly produced commercials. What works for one brand may not work for another, so we encourage you to start experimenting with different features on social media to see what your target audience responds to best.
With the many temporary business closures that occurred this year as a result of COVID-19, we’ve seen the importance that social media has had for many organizations. Not only have brick and mortar stores transitioned to online sales, companies that already had an online presence quickly had more competition. The importance of having active social media accounts and successfully finding your customers through them is going to continue to be of utmost importance in 2021. Across the world, people will continue to spend a great deal of time online and regularly shop for items on social media that they once did only in-person. Successfully selling products and services online takes a great deal of time and effort getting to know your customers, providing them with value, and creating long-lasting mutually-beneficial relationships.
The humanization of brands is more important than ever. With social sites cracking down on bots and consumers demanding to know brands’ values, brands need to ensure transparent communication with their audience. According to Social Media Today, nine out of ten consumers say that authenticity is important when deciding what brands to support. It is vital for customers to feel they connect to brands that they are spending their money with. If consumers cannot connect through commonalities, likely, customers will not develop brand loyalty.
If you have a question about planning your 2021 social media strategy, shoot us an email today at [email protected].