Top 3 Social Media Trends to Watch in 2021

Frances RoyDecember 29, 2020

Through research, our team creates strategies and tactics for each of our clients to help navigate the ever-changing social media landscape. The result? We uncovered these top three trends your brand needs to prioritize across all social media accounts. 

Video Remains Priority 

We’ve said this for years, but we’ll say it again! The importance of video is not going away anytime soon. With the continued expansion of video-based content like TikTok, Reels, Stories, Facebook Live, and more, now is the time to prioritize video if you have not done so already. If this seems overwhelming to you, no need to worry! Video does not need to be sophisticated, expensive, and complicated. Clips recorded on a cell phone that showcases real-life can perform just as well online as highly produced commercials. What works for one brand may not work for another, so we encourage you to start experimenting with different features on social media to see what your target audience responds to best. 

Social Selling  

With the many temporary business closures that occurred this year as a result of COVID-19, we’ve seen the importance that social media has had for many organizations. Not only have brick and mortar stores transitioned to online sales, companies that already had an online presence quickly had more competition. The importance of having active social media accounts and successfully finding your customers through them is going to continue to be of utmost importance in 2021. Across the world, people will continue to spend a great deal of time online and regularly shop for items on social media that they once did only in-person. Successfully selling products and services online takes a great deal of time and effort getting to know your customers, providing them with value, and creating long-lasting mutually-beneficial relationships. 

Humanization

The humanization of brands is more important than ever. With social sites cracking down on bots and consumers demanding to know brands’ values, brands need to ensure transparent communication with their audience. According to Social Media Today, nine out of ten consumers say that authenticity is important when deciding what brands to support. It is vital for customers to feel they connect to brands that they are spending their money with. If consumers cannot connect through commonalities, likely, customers will not develop brand loyalty. 

If you have a question about planning your 2021 social media strategy, shoot us an email today at he***@********oy.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

May 13, 2025
R.W.L. (Read, Watch, Listen)

At Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and more. Creativity presents itself in many forms, and we harness that creativity through these exposures. By sharing our team RWLs with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. As we […]

Read More
May 12, 2025
Brave, Focused & Brilliant with Todd Henry

In this episode of Hello Frances, Shantelle and Hillaree sit down with best-selling author, speaker, and creative leader Todd Henry to explore what bravery really looks like, especially in the creative field. Together, they unpack the mindset and habits required to show up courageously in your work, why focus is a superpower, and how brilliance […]

Read More
April 28, 2025
The New Leadership Standard

In this episode of Hello Frances, we explore The New Leadership Standard—a transformative approach that prioritizes people, purpose, and community over profits. Bridging insights from our last four episodes, Shantelle delves into how today's leaders must be adaptable, creative, intentional in communication, and open to continuous growth. She challenges traditional leadership models, advocating for stronger […]

Read More
SAY HELLO.
850.684.2045
[email protected]
VISIT.
155 S John Sims PKWY
Valparaiso, FL 32580
HELLO FRANCES NEWSLETTER
Sign up to receive and check your
email inbox for delivery.
 © 2025 Frances Roy Agency 
Privacy PolicyTerms & ConditionsFAQNewsroom
The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility. linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram