Copywriting and storytelling are both used in marketing, but there are key differences between these two concepts. Despite these differences, the foundation of great copywriting is excellent storytelling. We’ve done the research and have tips on how to use each in your marketing efforts.
This form of marketing originates in magazine publishing and uses headlines, images, videos, and other content to convince people to buy products or services. Copywriting is the art and science of strategically delivering words that get people to take some form of action. In today’s world, it is used in many industries, from publishing articles to promoting events. Copywriters must understand what drives someone to take action, whether that is buying a product or signing up for a newsletter. An excellent copywriter incorporates the needs of their target audience into their work and uses unique techniques.
This oral tradition translates through literature, TV shows, movies, and for thousands of years. Ancient civilizations used storytelling to pass on knowledge from one generation to the next, and stories were also told for entertainment purposes to capture audiences. In today’s world, storytelling is used in marketing to tell a story that connects your audience to your organization’s mission. This technique is important because you take time to put yourself in your audiences’ shoes, understand why they take action, and then create a narrative around that. Strong storytelling continues to be a valuable art and success in attracting and retaining customers.
While copywriting and storytelling are essential in marketing, they each have unique purposes for an organization’s communication with its target audience.
Have questions about how you can use storytelling and copywriting to promote your business? Email [email protected] or comment below.