If it begins, lives or truly thrives online, then it falls into the Digital category at Frances Roy. We approach digital like the extension of your physical business that it is. Digital spaces are often perceived by customers as their primary portals to Customer Service or a Help Desk. Digital platforms also allow for the most extensive and ongoing conversations that you can have with clients and potential customers today. Creating strong digital platforms, resources, communities, and infrastructure is an investment in the long-term success of your business.
- Social media – Ensure the most important, ongoing conversation with customers is supported by social media strategy, content creation, and community management.
- Website – Your website is often the first impression a potential customer has of your business and brand. It should be a strong tool – easy to use and provide critical information your audience is looking for, and promote your business to a variety of relevant audiences.
- Email marketing – Email marketing is still one of the most effective ways to generate leads and drive revenue. Whether you are establishing, evaluating or growing your email marketing program, we can help.
- SEO – Ensure both the content you create and the structure of your website are optimized for discovery.
- Analytics – Data or it didn’t happen? We ensure you have the data to know exactly what’s happening, enabling the adjustment of strategy and tactics to boost results.
- Content Marketing – From programmatic strategy to content creation for every platform and distribution expertise, we help you share your company’s unique expertise with the right audience.