How to Market a Big Milestone

Frances RoyNovember 10, 2020

Is your company celebrating a milestone or anniversary? If so, have you thought about how to mark the milestone? 

We recently had the pleasure of branding the Mattie Kelly Arts Foundation’s 25th-year celebration. Along with creating a temporary logo to commemorate their silver anniversary, we implemented multiple strategies and tactics to ensure that their patrons, the local community, and media partners were aware of the momentous occasion and encouraged to celebrate alongside MKAF throughout the year.

If you have a big milestone approaching, here are a few things to keep in mind to successfully market the event. 

Stay True to Your Brand.

When you create a new look, messaging, or marketing items for your celebration, those that are familiar with your organization should immediately recognize the components. Keep in mind that you are creating an extension of your brand, not new brand elements. Your company’s mission, vision, and goals should stay top of mind, and the marketing for the celebration should be a supplement to your company’s overall marketing strategy. 

Set Goals. 

Do you want to have a record-setting fundraising year? Do you want to increase your market share? Make sure you determine S.M.A.R.T. (specific, measurable, attainable, relevant, and timely) goals so that you can measure the success of your milestone campaign. You don’t want to put the time and effort into branding and marketing your celebration without knowing if the work was worth it. 

Spread the word.  

Once you have goals and branding elements solidified, you will want to spread the word about your milestone far and wide! Determine key messages that you want to share regarding the celebration and include them in your website copy, social media posts, public relations efforts, and beyond. If relevant, host events to invite your patrons to take part in the achievement. The more people feel that your celebration is inclusive, the buzz your event will generate.

These steps are crucial to marketing a company milestone! Does your organization have a big anniversary or celebration approaching? Let us know in the comments. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

May 13, 2025
R.W.L. (Read, Watch, Listen)

At Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and more. Creativity presents itself in many forms, and we harness that creativity through these exposures. By sharing our team RWLs with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. As we […]

Read More
May 12, 2025
Brave, Focused & Brilliant with Todd Henry

In this episode of Hello Frances, Shantelle and Hillaree sit down with best-selling author, speaker, and creative leader Todd Henry to explore what bravery really looks like, especially in the creative field. Together, they unpack the mindset and habits required to show up courageously in your work, why focus is a superpower, and how brilliance […]

Read More
April 28, 2025
The New Leadership Standard

In this episode of Hello Frances, we explore The New Leadership Standard—a transformative approach that prioritizes people, purpose, and community over profits. Bridging insights from our last four episodes, Shantelle delves into how today's leaders must be adaptable, creative, intentional in communication, and open to continuous growth. She challenges traditional leadership models, advocating for stronger […]

Read More
SAY HELLO.
850.684.2045
[email protected]
VISIT.
155 S John Sims PKWY
Valparaiso, FL 32580
HELLO FRANCES NEWSLETTER
Sign up to receive and check your
email inbox for delivery.
 © 2025 Frances Roy Agency 
Privacy PolicyTerms & ConditionsFAQNewsroom
The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility. linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram