Integrate Podcasting Into Your Marketing Strategy

Frances Roy AgencyMay 24, 2022
SHARE

Have you thought about starting a podcast for your business? Having a consistent podcast schedule with valuable content can increase your brand’s awareness and strengthen your relationship with your current audience. Here are a few ways to integrate your podcast into your overall marketing strategy, positively impacting your relationship with your customers and your bottom line. 

Create Valuable and Relevant Content

Relevant and consistent podcasting attracts people who want valuable content that you share through podcast episodes. Create episodes regarding topics consistent with your brand. Express your expertise on products or services related to your business. This allows you to establish yourself as an industry leader, gaining trust from your listeners, and, ultimately, more customers. Podcasting also enables you to build an emotional connection with your audience and helps you learn more about what is truly important to them, their needs, and the challenges they face.

Share Your Podcast Through Other Marketing Channels 

One of the easiest ways to integrate podcasting into your marketing strategy is to promote the podcast episodes through other means of communication, including social media posts and emails. Whether you’re adding a small blurb at the end of your emails mentioning the most recent podcast or sending an email solely about the podcast itself, doing so can generate new listeners from your existing audience. When a new podcast episode is available, posting to social media allows you to interact with your audience in a new way while curating new listeners. Having a podcast section on your website can funnel your website visitors to your podcast. The options are endless! 

Repurpose Content

If you’re already writing blogs for your business, repurpose the content from the blog by creating a podcast episode on the same topic. Use tidbits of information you already shared with your audience in your podcast episodes to expand upon topics that relate to your business. Using content you’ve already created for podcasts (and vice versa) is a great way to reiterate your message to your audience. 

Are you ready to start a podcast? If so, how will you integrate it into your marketing strategy? Let us know in the comments!

Leave a Reply

Your email address will not be published.

Recent Posts

December 5, 2022
Podcasting and New Technologies with Emerald Coast Title Services

On this week’s episode of the Hello Frances podcast, Shantelle is joined by Dion Moniz and Ashley Bowen from Emerald Coast Title Services. Dion and Ashley talk about creating their own podcast (Let’s Talk Title), a new technology they are hoping to integrate into their business, and much more! Have questions about this episode? Email […]

Read More
November 29, 2022
Get Creative with Our Design and Content Coordinator, Kayla Koger

Kayla Koger, our Design and Content Coordinator, is from Fort Walton Beach and attended college at the University of South Florida where she majored in Integrated Public Relations and Advertising. Kayla went to Niceville High School where she learned Graphic Design from her one of her favorite teachers and mentors, Ms. Frakes. Shantelle and Hillaree […]

Read More
November 22, 2022
Local Business Gift Guide

Local Business Gift Guide In honor of Small Business Saturday, we’ve rounded up some of the finest local businesses where you can purchase one-of-a-kind gifts or experiences to give this holiday season.    Avantgarde Aveda Spoil a friend or family member this holiday season with a special trip to Avantgarde Aveda for hair care, nail […]

Read More
SAY HELLO.
850.684.2045
[email protected]
VISIT.
155 S John Sims PKWY
Valparaiso, FL 32580
CONNECT.
HELLO FRANCES NEWSLETTER
Sign up to receive and check your
email inbox for delivery.
 © 2022 Frances Roy Agency 
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram