In one of our recent Hello Frances Podcast episodes, guests from the Baby Boomer generation discussed their age group stereotypes, preferred communication methods, how they differ from other eras, and more. Although this episode gives insight into their generation, we’re taking it a step further today by using their discussion and research to help you effectively market to Baby Boomers. 

1. Stay personal. 

This generation still loves face-to-face conversation, hand-written snail mail, and individual phone calls. If this age group is part of your target market, make sure you allocate some of your budget for traditional marketing and advertising outlets because they still appreciate, utilize, and prefer these methods of communication.  

2. Prioritize quality.  

As the generation with the most disposable income, we suggest prioritizing a quality product when marketing to Baby Boomers. They are not looking for the least expensive option to purchase. They want quality products and services and are willing to pay for superior merchandise. This generation is not easily swayed by sales or discounts but makes purchasing decisions based on high-caliber products and services. 

3. Throw in extra. 

Since this group has extra cash to spend, we suggest throwing in extra offerings when marketing to Baby Boomers. Consider bundling multiple products, retargeting after purchases, or marketing similar products to this generation. 

4. Consider accessibility.  

This age group of individuals is using the Internet and social media but they are not as tech-savvy as later generations. When marketing to Baby Boomers, you want to consider the obstacles they may encounter before they reach those hurdles. For example, make sure your website is mobile-responsive so they can easily use it on their smartphones. In addition, make sure you offer a phone support option for this demographic because many still prefer picking up the telephone rather than chatting or emailing back and forth. 

5. Keep your promises.  

This generation does not forget what brands promise them. Keeping your commitments will ensure that they will not only become a customer but will continue to be a loyal, repeat patron. Their attention spans are much longer than those of the subsequent generations, so they will spend more time diving into the details of your business. Don’t be wishy-washy with this era. They value honesty and details upfront.