In a world where social media reigns, many believe email lists are dead. This is far from true and honestly, email lists still hold the crown over social media when it comes to conversions. Big business or a startup, this why we think you need an email list.

1. Complete control over the message your subscribers receive.

Unlike social media, which is run by algorithms, email lists are under complete control of the sender. You are able to guarantee that your message is delivered to your customers’ mailbox, rather than trusting a third party’s (like Instagram) algorithm to get important information directly to your consumers. At any given time, social media algorithms can change, altering the number of people that see your message on social platforms.

2. Most people check their email every day.

What is the first thing you check after rolling over and turning off your alarm in the morning? Text messages? Maybe a news outlet? Or like most working people, is it your email? With the craze of social media, we see this push to unplug, turn off your phone, and be present. For any working person, turning your phone off completely is a lot to ask, but unplugging from social media for a couple of hours or the whole day is an easier task. According to Hubspot, 99 percent of consumers check their email every day. In addition, more than 50 percent of people living in the U.S. check their email more than 10 times per day and email is by far their preferred way to receive communications from brands. If you are only using social media marketing, you are losing out on a huge opportunity to communicate with potential customers.

3. Connect with your target audience.

Email requires an intentional opt-in by users. The people that choose to be on your email list want to hear from you. Use that to your advantage by connecting with your consumers on a platform they actually want to use to communicate with you.

Email marketing is often underrated, but businesses shouldn’t discredit the use of email lists. Ultimately, email lists create opportunities for companies to reach and engage with their target audience. Successful email marketing generates more website traffic and increases sales. Social media is the new age of communicating, but unfortunately, it’s not often on your terms. Take control of your messaging by implementing email marketing into your communication strategy.

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