What the Font?

Frances RoyJuly 20, 2018
SHARE
Have you ever ~mindlessly~ scrolled through your social feeds and stumbled across something so shocking, so unbelievable, that it’s memorable in the worst way? We’re not referring to the political post your uncle twice removed decided to share (and didn’t Snopes first). We’re talking fonts — fonts used by real brands showcasing real products and services. But what happens when the font just doesn’t fit?
 
Graphic designers and brand developers scour the internet to find the font(s) that best fit their brand or identity. This can take hours, weeks or event months to determine. Creating a brand identity requires buy in from several levels, including your leadership, employees, and key stakeholder groups. Sometimes, a font just fits. It feels right and it easily evokes a sense of connection to your brand story. Sometimes, however, a font just doesn’t work (as we outlined in our opening). We’ve included some tips to help you avoid a font failure below!
 
  1. Use free resources like Canva’s Font Combinations Tool. Select your primary font and Canva will use its ingenuity to create the perfect typography pair. 
  2. Research fonts by type on websites like Google FontsDafont Free, and FontSquirrel. There are plenty of sites to choose from, but make sure you pay for whichever font you choose if a price is associated with the download!
  3.  Choose a few options (we recommend a maximum of three primary and three secondary) to pitch to your stakeholder groups. You’ll want feedback before you decide on a brand identifying font.
  4.  Express your personality and creativity through font! You have to admit that one of these graphics below has more personality than the other, and it’s due entirely to the selected font.
  5.  Reach out to Frances Roy for help! If you’re struggling to find the perfect look for your brand, we can help you build out an identity that will resonate with your customers and will inspire them to act.  

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

March 25, 2024
Must-Not-Miss Spring Events

April showers bring May flowers and an exciting array of upcoming events to look forward to in the second quarter of 2024! Dive into dynamic networking sessions, sway to the rhythm of outdoor concerts, and support local nonprofits through exciting events this spring. April Concerts in the Village: Post Modern Jukebox Greater Fort Walton Beach […]

Read More
March 25, 2024
Take Back Your Time

This week on the Hello Frances Podcast, our host, Shantelle Dedicke, reflects on the importance of making time for meaningful work. In a world where it’s all too easy to get lost in the hustle and bustle, she emphasizes the significance of carving out time and delegating tasks that align with others’ skills, offering actionable […]

Read More
March 19, 2024
R.W.L. (Read, Watch, Listen)

At Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and more. Creativity presents itself in many forms, and we harness that creativity through these exposures. By sharing our team RWLs with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. As we […]

Read More
SAY HELLO.
850.684.2045
[email protected]
VISIT.
155 S John Sims PKWY
Valparaiso, FL 32580
CONNECT.
HELLO FRANCES NEWSLETTER
Sign up to receive and check your
email inbox for delivery.
 © 2022 Frances Roy Agency 
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram