How to Ask for Customer Reviews

Frances RoyJuly 20, 2021
SHARE

You have great sales, your customers are happy with your product, but they aren’t leaving online reviews. How do you ask them to spread the word about their positive experience with your organization? Here we share a few ways you can approach this could-be-awkward conversation with confidence to enhance your company’s online reputation.

Let them know what a positive review means to your business.
Be open and honest about how a simple review will help your business. If you have a brick-and-mortar store, tell them as they check out or leave your store. If you have an online store, include a link to your review sites in their order confirmation email. When you give your customers multiple ways of knowing that a review benefits your business, it can encourage them to write about their positive experience with your company.

Be specific.
After a customer receives a product they ordered online, ask them how they like the specific product. If they attended one of your events or visited your place of business, ask them about that experience. People can give more detailed feedback on specific instances rather than broadly asking them about their sentiment towards your business. Reviews that mention specific events or products are also likely to give potential customers more insight into your business, culture, and offerings instead of vague, boilerplate feedback.

In addition to asking about a specific instance, be clear-cut on where an online review would be most beneficial. Research which online profiles are frequently visited and prioritize reviews based on those platforms. These include popular sites like Facebook, Google, or Yelp.

Offer an incentive.
Many organizations don’t like to give away products or services for free, but we encourage you to consider the return on investment to offer an incentive to those who leave reviews for your organization. Whether a review enters your clients into a giveaway or offers them a discount for a future purchase, incentives often are a great way to receive online reviews.

Share on social media.
Another technique for gathering customer feedback is asking for reviews on your social media sites. Your followers are already fans of your business, so why not just ask directly? Many times, supporters don’t realize the importance of leaving a review or simply don’t think about it. Posting on social media about the significance a review holds for your organization encourages your loyal patrons to spend a few minutes sharing their experiences with others.

How do you ask for customer testimonials? What strategy has worked best for your organization? Let us know in the comments below!


Have you heard of SmallThanks? It’s a marketing kit Google provides your business for FREE. This resource is easy to use and a fun way to share great reviews across your social media platforms. Something as simple as sharing a positive Google review with your audience can turn your customers into advocates.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

March 25, 2024
Must-Not-Miss Spring Events

April showers bring May flowers and an exciting array of upcoming events to look forward to in the second quarter of 2024! Dive into dynamic networking sessions, sway to the rhythm of outdoor concerts, and support local nonprofits through exciting events this spring. April Concerts in the Village: Post Modern Jukebox Greater Fort Walton Beach […]

Read More
March 25, 2024
Take Back Your Time

This week on the Hello Frances Podcast, our host, Shantelle Dedicke, reflects on the importance of making time for meaningful work. In a world where it’s all too easy to get lost in the hustle and bustle, she emphasizes the significance of carving out time and delegating tasks that align with others’ skills, offering actionable […]

Read More
March 19, 2024
R.W.L. (Read, Watch, Listen)

At Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and more. Creativity presents itself in many forms, and we harness that creativity through these exposures. By sharing our team RWLs with you, we hope to extend this inspiration and offer it as a platform for contagious creativity. As we […]

Read More
SAY HELLO.
850.684.2045
[email protected]
VISIT.
155 S John Sims PKWY
Valparaiso, FL 32580
CONNECT.
HELLO FRANCES NEWSLETTER
Sign up to receive and check your
email inbox for delivery.
 © 2022 Frances Roy Agency 
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram