What’s New with Social Media

Frances Roy AgencyNovember 9, 2021

Can’t keep up with the constant algorithm changes and latest updates on your favorite social media apps? You aren’t alone. We know how important social media is for small businesses, and staying up-to-date on the updates can be a full-time job in itself. To help you keep up, here’s the biggest news in social media from the last quarter. 



Facebook Updates Ad Reach Estimates, Moving Away from Specific Audience Projections 

What’s this mean for you? Your organization’s analytics will start to look a little different. Facebook is now showing a broader range for your post reach, rather than more specific numbers. 

Facebook Launches Audio Hub in the U.S. for Podcasts, Live Audio, and Short-Form Clips 

With substantial growth in audio content, Facebook is now joining the game with rivals for podcasts, Clubhouse, and TikTok. If you are in the podcast business like us (shameless Hello Frances Podcast plug here), Facebook is now another audio platform you’ll want to consider. 

Facebook Announces New Tools for SMBs, Including Video Calls and Expanded Appointment Bookings

You can now call or video chat with your customers directly from your organization’s Facebook page! Although these options have been open to individuals for some time, businesses can now utilize these features as well. 



Instagram is Adding ‘Collabs,’ New Music Features for Reels, Desktop Posting, and More

Small businesses, rejoice! You can now post to Instagram from your desktop. This is a feature that users have begged for, for quite some time. Instagram now provides new desktop tools and more. 

Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers

Instagram has also recently revamped some of its analytics, giving more information about post reach, engagement, and audience demographics. 

Instagram Now Lets All Users Share Links in Stories via Link Stickers

For years small businesses have envied Instagram accounts with more than 10,000 followers because they could share links in their Instagram Stories. As one of the most utilized features on Instagram, the ability for everyone to now share links is a game changer! 



LinkedIn Pages Can Now Publish Long-Form Content

We know long-form content takes a great deal of time and effort to create. With no character restrictions for LinkedIn company pages, you can now put that blog-style content in front of more people on LinkedIn! 

LinkedIn Adds New Tools for Company Pages, Including Workplace Flexibility Listings and Competitor Tracking

LinkedIn’s latest updates gear more features toward a post-pandemic work environment, including more transparency for workplace options. Also, the platform now has a customizable competitors section where businesses can see where they stand amongst others in their industry. 


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