Category: Media

A public relations campaign is a series of planned activities designed to give a company or brand exposure. The goal of a public relations campaign is to engage your audience, resulting in a buzz about your company. Many public relations campaigns flop because they come off as insincere, salesy, or ...

If you’ve listened to our latest podcast episode with Todd Henry, you know he references many of his books, podcasts, and more throughout the episode. We rounded up all of his resources so you can learn even more from his expertise!    Books  The Accidental Creative: How to Be Brilliant at ...

Summertime and livin' is easy. It's the perfect time to grab a cold beverage, find a sunny or shaded spot, and immerse yourself in a great book. Our guest this week on the Hello Frances podcast, Diane Fraser with the Emerald Coast Science Center, compiled a list of Summer must-reads, and let's say o...

Meet the Guests  Frances Roy Agency Content Director Hillaree Durso and Marketing Manager Kelsey Doar joined Shantelle on microphone this week along with former FRA Intern Alicia Perez and former FRA Public Relations Strategist Erin Rosetti to discuss our final core service, Media. Within the realm...

Every year our agency submits our work and client projects as entries for local marketing, advertising, and public relations awards. No matter your industry, we encourage you to submit entries for awards to recognize your organization's hard work and creativity.  You carve out time to analyze your ...

September 9th we celebrated the first “birthday” of our podcast, Hello Frances. With over 50 episodes on the channel, we can honestly say “DO IT” if you are on the fence about starting your own podcast. But you’ve heard that from us before... Previously, we shared the reasons why you shoul...

Do you ever have a day where content creation just doesn’t happen? As professional content creators, this predicament is bound to happen from time to time. Some days it’s no big deal, but after a while, something needs to be done. At FRA, we feel strongly about repurposing content. Rather than c...

If you haven’t incorporated video into your brand’s marketing yet, it is time to change that! Now more than ever, video is an important medium to use when trying to reach your audience. Although many believe that video is too expensive (it can be), we are sharing a few cost-effective ways you ca...

The only thing I know to be consistently true is that everything is changing. If you are a small business owner or hoping to be one in the near future, this is certainly true for the content you create and share. What is content? As it pertains to marketing, content is more educational than promotio...

Crisis is a word that elicits fear and panic, and the definition of a crisis really runs the gamut. Everything from an emergency to an unexpected event can send your team into crisis mode. In the event of a crisis, unprepared teams can get frantic and immediately begin processing the following quest...