Navigating Media with FRA

Frances Roy AgencyMarch 1, 2021

Episode Summary

Meet the Guests 

Frances Roy Agency Content Director Hillaree Durso and Marketing Manager Kelsey Doar joined Shantelle on microphone this week along with former FRA Intern Alicia Perez and former FRA Public Relations Strategist Erin Rosetti to discuss our final core service, Media. Within the realm of media, we complete media relations, press release writing and dissemination, media training, newsroom development, digital media kits, familiarization tours and press trips, media negotiations and placement, editorial development, and influencer immersions. 

Cliff Notes 

Our guests share their experience in media relations and how their job with media has evolved over the years to align and merge with digital services. They discuss the importance of tailored messages for all media professionals from traditional journalists to up-and-coming nano-influencers. This is accomplished through research-based communication geared toward not only media professionals but also their target audience. 

More in this Episode 

We break down both traditional and digital media and discuss how we continue to navigate to the ever-changing world of media. If you haven’t already, listen to the full episode as well as our episodes on our additional core services - strategy, design, and digital. Do you have questions for any of our guests? Email us at [email protected] and we will get back to you ASAP!


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