Category: Strategy

We at France Roy are obsessed with the Meyers-Briggs Type Indicator. If you haven’t taken time to learn your personality type (there are 16 to choose from, and they’re usually scarily accurate), we would encourage you to stop here and take the assessment. The official personality test includes a...

A stakeholder is a person, group, or organization that has interest or concern in a business. This includes anyone whose actions determine the outcome of business decisions such as investors, business partners, employees, the government, community members, and more. Being able to collaborate and use...

Frank Cuypers at Destination Think! coined the term Place DNA, and here at Frances Roy we are committed to show you how to implement this for your unique destination. With all the vacation destinations in the world, it can be overwhelming to find your own competitive edge. However, finding your dest...