Category: Strategy

When building out a marketing plan, we suggest using multiple channels to communicate with your audience. While one platform may be more effective than another, it’s imperative that your business uses multiple means of communication. Here are a few reasons why it’s beneficial to diversify your m...

As a small business, we are always striving to do more with less. We are sharing free marketing tools that we use to optimize our results without increasing our spending. HARO HARO stands for “help a reporter out” and is designed for organizations (big and small) to gain media coverage. HARO sen...

Do you return to certain businesses week after week, month after month, year after year? If you buy similar products from a competitor of theirs, do you almost feel guilty about it? Kudos to that company, because they have figured out how to create brand loyalty among their customers! If you are won...

You've heard the phrase “content is king,” but we're here to tell you that we completely disagree. We believe a business’ culture reigns, and content, when done properly, is strategically created to complement and support culture. The content a business produces should be based on the culture ...

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[vc_row][vc_column width="1/2"][vc_column_text] Jodie joined us from the world of insurance and has quickly become a huge asset to the Frances Roy Team! Before accepting a position with FRA, she was working as a personal lines account manager for an insurance agency. She is still a licensed 2-20 ...

[vc_row][vc_column width="1/2"][vc_column_text] Greg Dedicke joined the FRA Team to focus on start ups and entrepreneurial initiatives. He is working on his degree and has extensive experience in recreation and retail. He recently launched his own startup, American Renegades, and he often works with...

Let me begin with what we are not: we are not a social media agency and we are also not a public relations agency. Frances Roy has and always will be a creative marketing agency deeply rooted in relationship building and backed by strategy. I say this because we get siloed into one or the […]...

We’ve recently been inspired by an event one of our wonderful clients hosted - Adventures in Mindfulness at Oglebay Resort. Cory Muscara, a mindfulness expert, headlined the retreat, which aimed to “make happiness easier for more people by blending eastern wisdom with western science in a way th...

It’s a dilemma faced by small and large businesses alike: which marketing strategies should we implement to best reach our customers? We are using marketing as a blanket term for any tactic that will get your products or services in front of your target audiences, including (but not limited to): p...