Category: Strategy

Top 5 Tips for Marketing to Millennials
On one of our recent Hello Frances Podcast episodes, guests from the Millennial generation discussed their age group stereotypes, preferred communication methods, how they differ from other eras, and more. Although this episode gives insight into their generation, we’re taking it a step further to...
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Top 5 Tips for Marketing to Generation Z
On one of our recent Hello Frances Podcast episodes, guests from Generation Z discussed their age group stereotypes, preferred communication methods, how they differ from previous generations, and more. Although this episode gives insight into their era, we’re taking it a step further today by usi...
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Celebrate Earth Day on the Emerald Coast
As Earth Day approaches, we all can do our part this year in protecting this beautiful planet that we call home. With a passion for sustainable tourism and a core value of “do more with less”, we’re no strangers to conserving and optimizing limited resources. If you’d like to join us in cele...
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Benefits of the Enneagram
We’ve shared with you an overview of the Enneagram and broke down the personality traits of each of the 9 numbers, but why should you use this as a tool in your workplace? We’ve found that discovering our Enneagram numbers and the numbers of those around us brings many benefits to us as individu...
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Start with Strategy, Part 1 of Frances Roy Service Series
Cliff Notes Shantelle kicks off our four-part series featuring Frances Roy Agency's core services with a conversation about the importance of strategy. Strategy is the foundation of FRA and the work we complete for our clients. We strongly believe this foundation provides the structure for businesse...
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Giving Tuesday Roundup
We’ve had the honor of working with multiple nonprofits throughout our region, and on this Giving Tuesday we’d love for you to donate to these selfless organizations to support them through this challenging year. No donation is too small.  Boys and Girls Clubs of the Emerald Coast  With eight ...
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Small Business Saturday Roundup
Small Business Saturday is a nationwide movement to support small businesses within local communities. We encourage you to support small businesses this Saturday, November 28 in honor of the movement. Small businesses are the heartbeat of local economies and our community would simply not be the sam...
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How to Market a Big Milestone
Is your company celebrating a milestone or anniversary? If so, have you thought about how to mark the milestone?  We recently had the pleasure of branding the Mattie Kelly Arts Foundation’s 25th-year celebration. Along with creating a temporary logo to commemorate their silver anniversary, we imp...
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Data or It Didn’t Happen
You put so much hard work into your business. Make sure you measure your efforts to know what strategies you should continue to implement, what is not working for your business, and what needs to change.  Before you analyze your business’s data, make sure your organization has defined goals. The ...
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Personality Types in the Workplace
Has your team taken the Myers Briggs test? Do you know your colleagues’ Enneagram types? At Frances Roy, we take these assessments to give our employees a better understanding of those they work closely with. Our team uses these indicators to help us work together cohesively to produce the best wo...
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