Category: Strategy

Have you heard of the (dreaded) DTR? Even if you aren’t familiar with that term, most people are aware of the type of conversation in which two people sit down and “define the relationship.” Those awkward questions of “What are we?” “Where are we going?” “Is this official?” can als...

Do you ever have a day where content creation just doesn’t happen? As professional content creators, this predicament is bound to happen from time to time. Some days it’s no big deal, but after a while, something needs to be done. At FRA, we feel strongly about repurposing content. Rather than c...

We’ve all heard stories about that person who radically simplified their life. The person who moved to a mountaintop cabin in the middle of nowhere. The one who only has three pieces of furniture. Some adopt a simple life for spiritual reasons, practical reasons, or no particular reason at all. An...

At Frances Roy, “thought diversity” is a priority. We are far more concerned with innovating our processes than honing in on a step-by-step procedure. Agility is everything. One of those processes involves attention to the PESO model of marketing.  The PESO model is valuable to everyone involve...

We all picture different concepts when we hear the word “internship.” Some envision a summer making copies at a parent’s office as “professional development.” Others think of incredible opportunities in a big city with an established corporation or international experiences that leave an i...

Last week, the Destin Chamber of Commerce asked for our participation in a Webinar Q&A offering “Top Tips to Update Your Marketing Now”. Today Frances Roy President and Chief Creative Shantelle Dedicke joined forces with Jason Hall of Five Channels and Whitney Lee of SocialLee PR & Media...

*article originally written for Bay Life  Introvert or extravert, humans are social by nature. We crave social connectedness and historically, tribal disconnection has held serious ramifications. It is no surprise that during this time of social isolation, many are experiencing higher levels of dep...

These are unprecedented times and if you find yourself not really sure what the future holds - you are not alone. Over the past four weeks, we've watched as many organizations pulled back their marketing efforts, and we get it; now feels like a strange time to promote your brand. At Frances Roy, we ...

Frances Roy takes an all-encompassing approach to client customer service, and we compliment it with a full-service offering of marketing support organized under our four core services.  The four core services Frances Roy provides are Strategy, Design, Digital, and Media. You may have heard the old...

We’ve seen it time and time again. Companies create content and have no idea if it is resonating with their audience, causing potential customers to explore more about their products/services, or resulting in a sale. We want to help you take control of measuring your content, so you can ensure it ...