Thoughts

The Value of an Online Community
During COVID-19, we discovered the value of creating and sustaining an online community. No matter your industry or inspiration for creating a community digitally, an open-minded, engaged online group is beneficial both personally and professionally. Our agency created the Marketing Professionals of...
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How to Market a Big Milestone
Is your company celebrating a milestone or anniversary? If so, have you thought about how to mark the milestone?  We recently had the pleasure of branding the Mattie Kelly Arts Foundation’s 25th-year celebration. Along with creating a temporary logo to commemorate their silver anniversary, we imp...
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Upcoming Free Virtual Marketing Events
Many things look different this year, and professional development opportunities are no exception. Conferences have moved online, and we are communicating and networking virtually more than ever. If you haven’t been able to prioritize professional development recently, here are a few free marketin...
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12 Local Brands that are Killing It on Instagram
Between managing multiple client social media accounts, scouring the web for creative inspiration, and engaging with those in our local communities, we spend a fair amount of time on Instagram. Although big brands usually receive the credit for having amazing Instagram aesthetics, quite a few brands...
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Social Media - More Than What's Trending
When posting for a business, far too often the first and only thing people consider is what to post. We are here to help you better define your social media strategy so that your business can make the most of your social media marketing efforts.  Before posting, we suggest considering the following...
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Data or It Didn’t Happen
You put so much hard work into your business. Make sure you measure your efforts to know what strategies you should continue to implement, what is not working for your business, and what needs to change.  Before you analyze your business’s data, make sure your organization has defined goals. The ...
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Google My Business Marketing Kit
Have you heard about Google My Business Marketing Kit? It’s a free tool designed for small businesses to make the most of their business profile on Google. We rarely see small businesses take advantage of the complimentary marketing suite, so we are here to share how you can optimize one of the mo...
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How to Communicate Your Vision to a Designer
When clients are looking to start their own business or rebrand their current one, they usually have a vision in mind of how they would like their brand elements to look. Whether they desire certain colors, fonts, shapes, etc. it is a process for us to extract our clients’ vision and create a fina...
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Start a Podcast in 3 Easy Steps
September 9th we celebrated the first “birthday” of our podcast, Hello Frances. With over 50 episodes on the channel, we can honestly say “DO IT” if you are on the fence about starting your own podcast. But you’ve heard that from us before... Previously, we shared the reasons why you shoul...
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R.W.L. (Read, Watch, Listen)
Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration an...
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