Thoughts

TikTok, or Instagram REELS? Does my business need both? Recently, these questions are top of mind for our clients and we are here to break down each platform to help you decide which (or both) are better for your business.  TikTok - Who Owns It Anyway? Instagram REELS - Ready, Set, REEL TikTok has ...

Has your team taken the Myers Briggs test? Do you know your colleagues’ Enneagram types? At Frances Roy, we take these assessments to give our employees a better understanding of those they work closely with. Our team uses these indicators to help us work together cohesively to produce the best wo...

Facebook and Google. Two platforms we know you are familiar with but are you using them both for your business? And if you are, do you know how your customers are finding you? We bet they are using one of these two platforms (if not both) to gather information about your organization before purchasi...

Humans can be intensely competitive - there’s a reason the world of sports is a multi-billion dollar industry. If it’s possible for someone to win, we will spend hours watching the activity unfold. (It’s why we resorted to watching rock-paper-scissors tournaments during quarantine). But whethe...

Google Analytics. Those two little words can make us either very excited or very afraid, depending on our experience with the data. Whatever your feelings towards analytics are, everyone can agree that tracking data is incredibly important. In the rapidly changing and technologically-advanced world ...

Have you heard of the (dreaded) DTR? Even if you aren’t familiar with that term, most people are aware of the type of conversation in which two people sit down and “define the relationship.” Those awkward questions of “What are we?” “Where are we going?” “Is this official?” can als...

Do you ever have a day where content creation just doesn’t happen? As professional content creators, this predicament is bound to happen from time to time. Some days it’s no big deal, but after a while, something needs to be done. At FRA, we feel strongly about repurposing content. Rather than c...

We’ve all heard stories about that person who radically simplified their life. The person who moved to a mountaintop cabin in the middle of nowhere. The one who only has three pieces of furniture. Some adopt a simple life for spiritual reasons, practical reasons, or no particular reason at all. An...

At Frances Roy, “thought diversity” is a priority. We are far more concerned with innovating our processes than honing in on a step-by-step procedure. Agility is everything. One of those processes involves attention to the PESO model of marketing.  The PESO model is valuable to everyone involve...

They are our loyal companions and our best friends. Family pups are responsible for much of the joy in our lives (despite the number of times they have destroyed the couch). Their happiness and unconditional love are not only beneficial at home, but they make lovely desk mates in the office. Many em...