Thoughts

International Women’s Day is a global celebration of the achievements of women. To join in the observance, we’re sharing our team members' favorite women-owned businesses.  Shantelle P. Dedicke, CMP  President/Chief Creative Officer Rifle Paper Co. Universal Standard Thrive Global Rent the Ru...

We’ve seen it time and time again. Companies create content and have no idea if it is resonating with their audience, causing potential customers to explore more about their products/services, or resulting in a sale. We want to help you take control of measuring your content, so you can ensure it ...

National Plan for Vacation Day is an initiative spearheaded by the U.S. Travel Association that encourages Americans to take their vacation days. The idea is to set aside a date to plan at the beginning of the year so that your year doesn’t sneak up on you with wasted vacation days left on the tab...

If you haven’t incorporated video into your brand’s marketing yet, it is time to change that! Now more than ever, video is an important medium to use when trying to reach your audience. Although many believe that video is too expensive (it can be), we are sharing a few cost-effective ways you ca...

 Here at Frances Roy, we seek motivation and inspiration through books, movies, podcasts, music, magazines, blogs, and so forth. Creativity presents itself in many forms and we harness that creativity through these exposures. By sharing our team RWL’s with you, we hope to extend this inspiration ...

The only thing I know to be consistently true is that everything is changing. If you are a small business owner or hoping to be one in the near future, this is certainly true for the content you create and share. What is content? As it pertains to marketing, content is more educational than promotio...

Illustrations are a great component to add to a business’s graphic design arsenal. Here are a few brands that have mastered incorporating illustrations into their storytelling.  Mailchimp  Mailchimp’s unique (and sometimes quirky and abstract) illustrations are extremely successful in catching...

When building out a marketing plan, we suggest using multiple channels to communicate with your audience. While one platform may be more effective than another, it’s imperative that your business uses multiple means of communication. Here are a few reasons why it’s beneficial to diversify your m...

We know that the phrase “search engine optimization” can sound intimidating, but we’re breaking down how you can easily optimize your organization’s website in a few simple steps. In today’s digital age, it’s crucial for an organization’s website to work quickly and properly, give the ...

As a small business, we are always striving to do more with less. We are sharing free marketing tools that we use to optimize our results without increasing our spending. HARO HARO stands for “help a reporter out” and is designed for organizations (big and small) to gain media coverage. HARO sen...