During our podcast episode introducing the Year of the Team, we asked some of our team members to share the best a piece of advice they have received or something they have learned from another team member. At Frances Roy, we believe we have something to learn from everyone we work with, from the COO […]
Shantelle recorded this week’s episode of the Hello Frances podcast with special guest Erin Rosetti, a former member of the Frances Roy team. Erin is an award-winning strategic communicator, passionate storyteller and issues management professional currently working as the Communications Manager for Memorial Health System. In this episode, Erin gets real with us and shares […]
During our podcast episode introducing the Year of the Team, we asked some of our team members what the Year of the Team (YOTT) means to them. We’ve gathered everyone’s meaning of what Frances Roy Agency’s year 6 celebration means to each of us! Shantelle P. Dedicke, CMP, President & Chief Creative Officer FRA’s Year […]
In 2022, your company's presence on social media is a must. But which social media platforms are right for your business? A common question, we break down some of the different platforms and their audiences below to help streamline your decision on which ones work best for your company. Facebook | Audience Demo: Primarily 25-34 […]
During the Florida Public Relations Association (FPRA) Communications Summit, hosted by the Northwest Florida Gulf Coast Chapter, Shantelle recorded this week’s episode of the Hello Frances podcast with a live audience and special guest McKenzie Burleigh. McKenzie is Associate Publisher at Rowland Publishing and Yoga Instructor at Yoga Studio 30A. During the live episode McKenzie […]
Branding is the most foundational aspect of your brand. It makes a memorable impression on consumers and allows your customers or clients to know what to expect from your business. Branding allows you to distinguish yourself from your competitors and clarify why your potential customers should choose your business. An organization’s brand is built to […]
Copywriting and storytelling are both used in marketing, but there are key differences between these two concepts. Despite these differences, the foundation of great copywriting is excellent storytelling. We’ve done the research and have tips on how to use each in your marketing efforts. Copywriting This form of marketing originates in magazine publishing and uses […]
Former Assistant Vice President of Princeton University Services at Princeton University Paul Breitman joins our host Shantelle Dedicke for this episode of the Hello Frances Podcast. Paul shares what traits and values are important to dynamic organizations, what steps you need to take to be a dynamic organization, and so much more! Listen to the […]
During our podcast episode introducing the Year of the Team, we asked some of our team members what word describes the Year of the Team to them. We’ve compiled a list of the words and what they mean to each of us. Shantelle P. Dedicke, CMP, President & Chief Creative Officer Listen; the word that […]
Instagram stories are a fun, engaging, and easy way for you to get to know your audience. Stories can be created for multiple platforms, including Instagram and Facebook, and can be easily repurposed to use for feed posts, podcast topics, and blog posts. We’ve put together a list of 8 Instagram story ideas that help […]
